School of Business

The more men are concerned about appearing masculine, the less likely they will forgive a co-worker for a transgression such as missing an important meeting, because they view forgiveness as a feminine trait, Haselhuhn and his co-author, Margaret E. Ormiston of George Washington University, found.

Oh, the joy of inflicting pain upon others. The Germans have a word for it: Schadenfreude, meaning “malicious pleasure.” And tapping into its sentiment properly can, ironically, do a lot of good by raising money for charity. In a groundbreaking paper published in the Journal of Consumer Psychology, UC Riverside School of Business marketing professor...

New research co-authored by UC Riverside business professor Subramanian “Bala” Balachander provides some sound advice for managers of retail outlets that limit their product selection to a particular brand.

Margaret “Meg” C. Campbell, an associate dean, professor of marketing and Anderson Presidential Chair in Business Administration at UC Riverside’s School of Business, has received the Fellows Award for Outstanding Contributions to the Field of Consumer Psychology.

When companies set challenging performance goals for their employees, the strategy may work well when their marketplace is stable or when the company wants fast results, but perhaps not as well when workers need to adapt to turbulent times. These are some of the findings of new research by Marlo Raveendran, an associate professor of...

Sometimes it doesn’t pay to advertise. Such are the findings of a study led by a UC Riverside business professor that examined the value of participating in the “sponsored” product advertising spaces offered by major online shopping platforms such as Amazon.com and eBay.

A study that UCR assistant professor Mingyu “Max” Joo published back in 2014 continues to be highly influential.

As consumers, we are becoming more communal. Among other products we now share with strangers are shampoo and body wash in containers affixed to hotel suite showers as well as hand sanitizers in public dispensers at gyms, campuses, libraries, and other facilities.

A recent study co-authored by a University of California, Riverside, business professor challenges a long-held finding in academic literature that the presence of women on company invention teams results in products of lesser value than inventions produced by teams that consist of all men.

Mingyu “Max” Joo, assistant professor of marketing in UCR’s School of Business, has been named one of five finalists for the Don Morrison Long Term Impact Award for a journal article based on his dissertation research that explores television advertising and related online searches.