A. Gary Anderson
Graduate School of Management

Margaret Campbell article banner

UCR Business Professor Recognized for Consumer Psychology Scholarship

Margaret “Meg” C. Campbell, an associate dean, professor of marketing and Anderson Presidential Chair in Business Administration at UC Riverside’s School of Business, has received the Fellows Award for Outstanding Contributions to the Field of Consumer Psychology.
By David Danelski | Inside UCR |
Moderate goals let workers adapt to turbulent marketplaces

Moderate Goals Let Workers Adapt to Turbulent Marketplaces

When companies set challenging performance goals for their employees, the strategy may work well when their marketplace is stable or when the company wants fast results, but perhaps not as well when workers need to adapt to turbulent times. These are some of the findings of new research by Marlo Raveendran, an associate professor of...
By David Danelski (david.danelski@ucr.edu) | UCR News |
Male consumer looking at computer screen with headphones

Online Consumers Shy Away from Sponsored Product Listings

Sometimes it doesn’t pay to advertise. Such are the findings of a study led by a UC Riverside business professor that examined the value of participating in the “sponsored” product advertising spaces offered by major online shopping platforms such as Amazon.com and eBay.
By David Danelski (david.danelski@ucr.edu) | UCR News |
Prof. Max Yoo

Professor Max Joo Wins Long Term Impact Award

A study that UCR assistant professor Mingyu “Max” Joo published back in 2014 continues to be highly influential.
By David Danelski (david.danelski@ucr.edu) | Inside UCR |
Hotel toiletries, shared bottles

Consumers Tend to Overuse Shared Products

As consumers, we are becoming more communal. Among other products we now share with strangers are shampoo and body wash in containers affixed to hotel suite showers as well as hand sanitizers in public dispensers at gyms, campuses, libraries, and other facilities.
By David Danelski (david.danelski@ucr.edu) | UCR News |
Female and male scientists in a lab

Women Add Value to Complex ‘Integral’ Inventions

A recent study co-authored by a University of California, Riverside, business professor challenges a long-held finding in academic literature that the presence of women on company invention teams results in products of lesser value than inventions produced by teams that consist of all men.
By David Danelski (david.danelski@ucr.edu) | UCR News |
TV and iPhone

UCR Business Marketing Professor is Finalist for Long-term Impact Award

Mingyu “Max” Joo, assistant professor of marketing in UCR’s School of Business, has been named one of five finalists for the Don Morrison Long Term Impact Award for a journal article based on his dissertation research that explores television advertising and related online searches.
By David Danelski (david.danelski@ucr.edu) | UCR News |
Santa Monica beach, CA, during lockdown

COVID-19 Lockdowns Reduced Disease Spread but with Costs

The lockdowns at the beginning of COVID-19 pandemic reduced the spread of infection by an estimated 56%, a recent study has found.
By David Danelski (david.danelski@ucr.edu) | UCR News |
Women and men in business meeting

Women on Corporate Boards Increase Company Buyout Value

If you own stock in a company targeted for acquisition, the behavior and makeup of the company’s board of directors – particularly whether it includes women – could be worth a lot of money for you.
By David Danelski (david.danelski@ucr.edu) | UCR News |
Laptop and credit card close-up

UCR-led Analysis Seeks Online Advertising Protocols for Data Transparency, Consumer Privacy, and Brand Safety

Several Internet business experts see a technology that has made cryptocurrencies possible as a panacea to today’s online advertising accountability woes that stem from ad-tech giants hoarding the ad engagement data in their walled gardens.
By David Danelski (david.danelski@ucr.edu) | UCR News |