UCR-led Analysis Seeks Online Advertising Protocols for Data Transparency, Consumer Privacy, and Brand Safety
Several Internet business experts see a technology that has made cryptocurrencies possible as a panacea to today’s online advertising accountability woes that stem from ad-tech giants hoarding the ad engagement data in their walled gardens.
By David Danelski (david.danelski@ucr.edu) | UCR News |
If "New" Doesn’t Mean Improved, Why Do We Still Choose It?
Suppose you had a chance to bid on two identical boxes of chocolates, both with the same expiration date, both stored in the refrigerator. The only difference: One was purchased off the shelf a week ago, the other was purchased today.
By Darin Estep |
How Company Leaders Talk About Creativity Can Hurt Investor Confidence
Creativity is often touted as a positive activity for organizations, but it is inherently risky.
By Holly Ober | UCR News |
Mass Customization Can Make Fashion More Sustainable if Customers are Willing to Wait for It
The fashion industry produces far more inventory than it sells, consuming and polluting more of the planet’s resources than necessary and generating about 10% of the world’s greenhouse gas emissions. Much of this excess merchandise ends up in landfills or is burned, prolonging the environmental assault.
By Holly Ober | UCR News |
Surveys with Repetitive Questions Yield Bad Data, Study Finds
Surveys that ask too many of the same type of question tire respondents and return unreliable data, according to a new UC Riverside-led study.
By Holly Ober } UCR News |
Study Disrupts Venture Capitalist Assumptions About Tax Benefits of Corporations
Startups backed by venture capital — and their investors — often lose tax savings because they organize as corporations rather than limited liability companies, finds a UC Riverside-led study.
By Holly Ober |
Cruise Buyers’ Counterintuitive Response to Prices Could Help the Industry Rebound Post-Pandemic
A UC Riverside-led study on cruise pricing could help the cruise industry get back on its feet after the pandemic.
By Holly Ober |
Trust the Power of Markets
Organizations that use ad hoc groups or committees to make decisions might do better to crowdsource their decisions, says UC Riverside-led research.
By Holly Ober |