COVID-19 information, guidance and resources. Information about returning to campus and fall quarter planning.

A. Gary Anderson
Graduate School of Management





Marketing plays an essential role in any successful organization — connecting a company to its customers. To accomplish this, marketers study consumer behavior, markets and competitors so they can design strategies for product, promotion, pricing and distribution that meet the needs and wants of their customers.

At both the undergraduate and graduate levels, the courses we offer are designed to expose students to the latest concepts and practices across key areas of marketing. In addition to courses covering product development, pricing strategy, advertising and distribution management, course offerings include modern strategies for internet marketing, global marketing and database marketing.

Marketing Pathways at UCR School of Business

BS in Business Administration with a Concentration in Marketing

Get a Bachelor of Science in Business Administration with a concentration in marketing. Each concentration offers a wide selection of courses in marketing to choose from. Students must complete five courses in the marketing concentration.  See the concentration in marketing study plan.

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MBA with a Concentration in Marketing

Gain the unique skill sets that differentiate you as an expert in a particular business area by choosing one or two concentrations. The marketing concentration requires five courses. Students may choose from a wide range of electives within the concentration. Courses can be selected with the assistance of a faculty advisor to meet individual educational and career goals.

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Ph.D. with a Concentration in Marketing

As a Ph.D. student in marketing, you will be working with faculty who are outstanding researchers, published in the very best journals in the field, and who have considerable experience successfully advising doctoral students.

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  • Faculty in Marketing


Marketing Seminars & Conferences

    Date/Location Presenter Paper
    Thursday, October 8, 2020
    Zoom 10:30AM - 11:45AM
    Bryan Bollinger, New York University Visibility and Peer Influence in Durable Good Adoption
    Thursday, October 15, 2020
    Zoom 10:30AM - 11:45AM
    Aner Sela, University of Florida Phone and Self: How Smartphone Use Influences Self-Expressive Choice
    Thursday, October 22, 2020
    Zoom 10:30AM - 11:45AM
    Tarun Kushwaha, George Mason University When Words Speak Louder than Actions: Detecting Marketing Myopia
    Thursday, October 29, 2020
    Zoom 10:30AM - 11:45AM
    Caglar Irmak, University of Miami TBA
    Thursday, November 19, 2020
    Zoom 10:30AM - 11:45AM
    Navdeep Sahni, Stanford TBA
    Thursday, December 3, 2020
    Zoom 10:30AM - 11:45AM
    Upender Subramanian, University of Texas at Dallas TBA
    Thursday, December 10, 2020
    Zoom 9:00AM
    Stefano Puntoni, Erasmus University Rotterdam Consumers and Autonomous Technology: An Emerging Framework

    All meetings will be held on Zoom. If you are interested in attending, please contact Max Joo at



    Friday, September 27, 2019  ANDERSON HALL 105 10:30AM - 12:00PM

    Christina Kan, Texas A&M University Component Effects of Budget Tracking on Consumer Spending
    Thursday, October 3, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Krista Li, Indiana University Behavior-Based Quality Discrimination
    Thursday, October 10, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Elisabeth Honka, UCLA From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network
    Friday, October 25, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Norris Bruce, University of Texas, Dallas Communicating Brands in Television Advertising
    Thursday, October 31, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Inyoung Chae, Emory University  Mixing User- and Publisher-Generated Content: Analyzing Content Consumption in a Hybrid Content Environment
    Friday, November 8, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Tony Ke, MIT  Peer-to-Peer Markets with Bilateral Ratings
    Thursday, November 14, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Meg Campbell, University of Colorado, Boulder
    If at First You Don’t Succeed, Try a Different Strategy: How Promotion Focus and the Progress Bias Impact Means Switching

    Thursday, Jan 9, 2020, ANDERSON HALL 021 10:30AM - 12:00PM

    Jonathan Levav, Stanford University Technology and Consumer Behavior
    Friday, Jan 10, 2020, ANDERSON HALL 021 10:30AM - 12:00PM Soo Hong Chew, Southwestern University of Finance and Economics Attention Utility Theory: Modelling Decision-Making Under Uncertainty using Neurochemistry
    Thursday, Jan 23, 2020, ANDERSON HALL 021 10:30AM - 12:00PM Linli Xu, University of Minnesota Does Surge Pricing Affect Customer Complaint Rates?


    Date/Location Presenter Paper
    Thursday, April 25, 2019 Guofang Huang (Purdue University) “Multiunit Uniform-price Open Auctions vs. Posted Price: The Timing of Bids and Transaction Efficiency” 
    Thursday, April 18, 2019 Dina Mayzlin (USC) "Influencing the Influencers"
    Tuesday, February 5, 2019 David Hardisty (UBC) “The Sign Effect in Past and Future Discounting”
    Thursday, January 31, 2019 Stephan Seiler (Stanford) “The Impact of Soda Taxes: Pass‐through, Tax Avoidance, and Nutritional Effects”
    Thursday, January 17, 2019 Mingyu (Max) Joo (UCR) “An Economic Model of Price Comparison with Consumers’ Internal Standards”
    Thursday, January 10, 2019 Sarojini R. Hirshleifer (UCR Economics) “Incentives for Effort or Outputs? A Field Experiment to Improve Student Performance”
    Thursday, November 8, 2018 Mohammad Zia (Chapman University) “On the Effects of Ad Blocker on Online Users and Publishers”
    Thursday, November 1, 2018 Hai Che (UCR) “The Pursuit of Leadership in a Multiplayer Online Role-Playing Game and its Effect on Player Spending”
    Thursday, October 11, 2018 Jiwoong Shin (Yale University) “Targeted Advertising, Consumer Inference and Search”
    Thursday, October 4, 2018 Shantanu Dutta (USC) “Change in Patent Regime and the Role of Branded and Generic Drugs On Price and Quantity: Evidence from the Indian Pharmaceutical Industry 1995-2009”