Marketing
Marketing
Marketing plays an essential role in any successful organization — connecting a company to its customers. To accomplish this, marketers study consumer behavior, markets and competitors so they can design strategies for product, promotion, pricing and distribution that meet the needs and wants of their customers.
At both the undergraduate and graduate levels, the courses we offer are designed to expose students to the latest concepts and practices across key areas of marketing. In addition to courses covering product development, pricing strategy, advertising and distribution management, course offerings include modern strategies for internet marketing, global marketing and database marketing.
Marketing Pathways at UCR School of Business
Marketing Seminars & Conferences
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MARKETING SEMINAR SERIES 2024 - 2025
Date/Location Presenter Paper Thursday, November 7, 2024
SSB 420, 10:30 a.m. – 11:50 a.m.Nikhil Malik | University of Southern California Platform design of Algorithmic Pricing Models Thursday, January 23, 2025
SSB 420, 10:30 a.m. – 11:50 a.m.Aaron Barnes | University of Louisville, College of Business A Good Cry or Gratifying Revenge? Thursday, February 19, 2025
SSB 420, 10:30 a.m. – 11:50 a.m.Eddie Ning | University of British Columbia Inclusive Product Design and Consumer Inference Thursday, February 20, 2025
SSB 420, 10:30 a.m. – 11:50 a.m.Minkyung Kim | Carnegia Mellon University, Tepper School of Business Salesforce Diversity and Performance: Evidence from Microfinance in Mexico Thursday, March 6, 2025
SSB 420, 10:30 a.m. – 11:50 a.m.Stephanie Tully | University of Southern California, Marshall School of Business TBA All meetings will be held in SSB Seminar room, 420. If you are interested in attending, please contact marketing seminar coordinator Max Joo.
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MARKETING SEMINAR SERIES 2023 - 2024
Date/Location Presenter Paper Thursday, October 5, 2023
AND-021, 10:30 a.m. – 12:00 p.m.Nailya Ordabayeva | Dartmouth College, Tuck School of Business How Political Ideology Shapes Conservatives’ and Liberals’ Hedonic Consumption Thursday, October 12, 2023
AND-021, 10:30 a.m. – 12:00 p.m.Chethana Achar | Northwestern University, Kellogg School of Management Black-Owned drugs: Consumer responses to Black ownership labeling on regulated substances Thursday, November 2, 2023
AND-021, 10:30 a.m. – 12:00 p.m.Luxi Shen | University of Chicago, Booth School of Business Consumption Portfolio Management: Very Good Stuff Is Best Enjoyed by Itself Thursday, November 16, 2023
AND-021, 10:30 a.m. – 12:00 p.m.On Amir | UC San Diego, Rady School of Management Behavioral Research in the Wild Thursday, December 7, 2023
AND-021, 10:30 a.m. – 12:00 p.m.Alyssa Wicker | UC Riverside, A. Gary Anderson Graduate School of Management Exploring Supportive Consumption: Compassion, Empathy, Pity and Consequences for Consumers Thursday, January 11, 2024
AND-021, 10:30 a.m. – 12:00 p.m.Eesha Sharma | San Diego State University, Fowler College of Business The Emotional Health Tax
Thursday, February 1, 2024
Room TBD, 10:30 a.m. – 12:00 p.m.Ye Li | UC Riverside, A. Gary Anderson Graduate School of Management Complementarity Neglect: When People Select Disadvantageous Partners With Overlapping Mistakes Thursday, February 8, 2024
AND-021, 10:30 a.m. – 12:00 p.m.Woochoel Shin | University of Florida, Warrington College of Business Content Provision on UGC Platforms Thursday, April 4, 2024
AND-021, 10:30 a.m. – 12:00 p.m.Page Moreau | University of Wisconsin-Madison, Wisconsin School of Business Generative Artificial Intelligence and Design Co-Creation in Luxury New Product Development: The Power of Discarded Ideas
Thursday, April 11, 2024
AND-021, 10:30 a.m. – 12:00 p.m.Alicea Lieberman | UCLA Anderson School of Management How Consumption Environments Cue Healthy Behaviors Thursday, May 2, 2024
AND-021, 10:30 a.m. – 12:00 p.m.Vicky Morwitz | Columbia Business School The Fees Paradox: The Pain of Choice Thursday, May 9, 2024
AND-021, 10:30 a.m. – 12:00 p.m.Kalinda Ukanwa | University of Southern California, Marshall School of Business Why Firms Should Want Algorithmic Accountability Wednesday, May 22, 2024
AND-021, 2:00 - 3:30 p.m.Stefano Puntoni | The University of Pennsylvania, The Wharton School Offshoring, Automation, and the Legitimacy of Efficiency Thursday, May 30, 2024
AND-021, 10:30 a.m. – 12:00 p.m.Andrey Simonov | Columbia Business School Platform Power of News Aggregators All meetings will be held in Anderson Hall North, room 021 (lower level). If you are interested in attending, please contact marketing seminar coordinator Max Joo.
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MARKETING SEMINAR SERIES 2022 - 2023
Date/Location Presenter Paper Thursday, September 22, 2022
Zoom, 10:30AM - 11:45AMGarrett Johnson | Boston University Privacy & Market Concentration: Intended & Unintended Consequences of the GDPR Thursday, September 29, 2022
Zoom, 10:30AM - 11:45AMAnita Rao | Georgetown University Debunking Misinformation: Effects on Beliefs and Purchase Behavior Thursday, October 6, 2022
Zoom, 10:30AM - 11:45AMRon Shachar | Reichman University (IDC Herzliya) Sell me a story: On the role of conflict, and other story elements, in ads’ success Thursday, October 13, 2022
Zoom, 10:30AM - 11:45AMXiang Hui | Washington University Quality Certificates Alleviate Consumer Aversion to Sponsored Search Advertising Thursday, October 20, 2022
Zoom, 10:30AM - 11:45AMOlivier Rubel | UC Davis Customer Acquisition in Business Markets: Managing Conflicts at the Marketing-Sales Interface Thursday, November 17, 2022
Zoom, 10:30AM - 11:45AMNicole Mead | York University The Pursuit of Meaning in the Marketplace Thursday, January 19, 2023
Zoom, 10:30AM - 11:45AMJennifer Argo | University of Alberta Disrespectful Promotions: The Negative Impact of Price Promotions on Products Linked to Marginalized Identities Thursday, February 9, 2023
Zoom, 10:30AM - 11:45AMKathy Li | University of Texas at Austin A Novel Forward Difference-in-Differences Method Thursday, February 16, 2023
Zoom, 10:30AM - 11:45AMYuyan Wang | Google Brain Recommending for a Three-Sided Food Delivery Marketplace: A Multi-Objective Hierarchical Approach Thursday, March 9, 2023
Zoom, 10:30AM - 11:45AMYi Qjan | University of British Columbia The Economics and Econometrics of Intellectual Property and Counterfeiting Thursday, March 16, 2023
Zoom, 10:30AM - 11:45AMRik Pieters | Tilburg University SampleWiser: A Small Step Towards Better Sample Size Estimation and Replicable Research Results Thursday, April 13, 2023
AND-021, 10:00AM - 11:30AMMaria Trupia | University of California, Los Angeles Time Poverty: Effects on Interpersonal Communication, Happiness, and Consumer Behavior Thursday, April 27, 2023
AND-105, 2:30PM - 4:00PMAndrea Morales | Arizona State University Responses to Gender-Based Price Variation: Differences or Discrimination? Thursday, May 4, 2023
AND-021, 10:30AM - 12:00PMMurali Mantrala | University of Kansas Modeling Two-Sided Platform Diffusion Thursday, May 11, 2023
AND-021, 10:30AM - 12:00PMStephen Spiller | University of California, Los Angeles Differences in Ability Can Masquerade as Differences in Overconfidence Thursday, May 18, 2023
AND-021, 10:30AM - 12:00PMBrett Hollenback | University of California, Los Angeles Online Rating Manipulation and Consumer Welfare Thursday, May 25, 2023
Zoom, 10:30AM - 12:00PMTI Tongil Kim | University of Texas at Dallas Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice in California All meetings in 2022 and winter 2023 will be held on Zoom. The spring 2023 seminars are anticipated to be held in person in Anderson Hall North, room 021 (and rarely in Anderson South, room 105). If you are interested in attending, please contact Marketing seminar coordinator Max Joo.
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MARKETING SEMINAR SERIES 2021 - 2022
Date/Location Presenter Paper Thursday, October 7, 2021
Zoom, 10:30AM - 11:45AMSarah Moshary, University of Chicago Sponsored Search in Equilibrium: Evidence from Two Experiments Thursday, October 14, 2021
Zoom, 10:30AM - 11:45AMChloe Moon, UC Riverside The Strategic Impact of Collaborative Consumption on Product Marketers: An Empirical Model Thursday, October 21, 2021
Zoom, 10:30AM - 11:45AMMingyu (Max) Joo, UC Riverside Seller Incentives in Sponsored Product Listings on Online Marketplaces Thursday, November 4, 2021
Zoom, 10:30AM - 11:45AMDafna Goor, London Business School Hidden in Plain Sight: Consumer Response to Pseudo-Secrets in Marketing Thursday, November 11, 2021
Zoom, 10:30AM - 11:45AMLaura Peracchio, University of Wisconsin, Milwaukee and Melissa Bublitz, University of Wisconsin, Oshkosh Stronger Together: Developing Research Partnerships with Social Impact Organizations Thursday, November 18, 2021
Zoom, 10:30AM - 11:45AMAkshay Rao, University of Minnesota The Impact of Political Ideology on the Acceptance of Fake News Online Thursday, December 2, 2021
Zoom, 10:30AM - 11:45AMDinesh Puranam, University of Southern California Announcement Effects on Vaccine Perception Thursday, January 20, 2022
Zoom, 10:30AM - 11:45AMPierre Chandon, INSEAD Cutting your cake and having more of it: A Discretization Account of the Effects of Partitioned Downsizing on Perceived Size Thursday, February 3, 2022
Zoom, 10:30AM - 11:45AMMatt Thomson, Ivey Business School, Western University A Tonic for the Highly Stressed: Special Memories of Extraordinary Group Experiences Lead to Greater Cohesion and Well-Being Thursday, February 10, 2022
Zoom, 10:30AM - 11:45AMSharaya Jones, George Mason University When and Why Making Decisions for Joint Consumption Elicits Anxiety Thursday, February 17, 2022
Zoom, 10:30AM - 11:45AMJared Watson, New York University Red Flag! The Consequences of Alerting Consumers to Fake Reviews
Thursday, February 24, 2022
Zoom, 10:30AM - 11:45AMSharmistha Sikdar, Dartmouth College Price Dynamics on Amazon Marketplace: A Multivariate Random Forest Variable Selection Approach Thursday, March 10, 2022
Zoom, 10:30AM - 11:45AMGanesh Iyer, UC Berkeley Recommendations with Feedback Thursday, April 7, 2022
Zoom, 10:30AM - 11:45AMJoann Peck, University of Wisconsin-Madison Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality Thursday, April 21, 2022
Zoom, 10:30AM - 11:45AMAlyssa Wicker, UC Riverside Gratitude and Immoral Consumer Behaviors Thursday, April 28, 2022
Zoom, 10:30AM - 11:45AMYufeng Huang, University of Rochester Video Advertising by Twitch Influencers Thursday, May 5, 2022
Zoom, 10:30AM - 11:45AMDionne Nickerson, Indiana University The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective Thursday, May 19, 2022
Zoom, 10:30AM - 11:45AMDavid Schweidel, Emory University On the Potential and Pitfalls of Mobile Location Data Thursday, June 2, 2022
Zoom, 10:30AM - 11:45AMJintao Zhang, Drexel University Repeating Digits in Bundles All meetings will be held on Zoom. If you are interested in attending, please contact Max Joo at profiles.ucr.edu/mingyu.joo
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MARKETING SEMINAR SERIES 2020 - 2021
Date/Location Presenter Paper Thursday, October 8, 2020
Zoom 10:30AM - 11:45AMBryan Bollinger, New York University Visibility and Peer Influence in Durable Good Adoption Thursday, October 15, 2020
Zoom 10:30AM - 11:45AMAner Sela, University of Florida Phone and Self: How Smartphone Use Influences Self-Expressive Choice Thursday, October 22, 2020
Zoom 10:30AM - 11:45AMTarun Kushwaha, George Mason University When Words Speak Louder than Actions: Detecting Marketing Myopia Thursday, October 29, 2020
Zoom 10:30AM - 11:45AMCaglar Irmak, University of Miami Merely Available: Products Can Be Effective Without Consumption Thursday, November 19, 2020
Zoom 10:30AM - 11:45AMNavdeep Sahni, Stanford University Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery Thursday, December 3, 2020
Zoom 10:30AM - 11:45AMUpender Subramanian, University of Texas at Dallas A Model of Conventional Channel with Kickbacks Thursday, December 10, 2020
Zoom 9:00AMStefano Puntoni, Erasmus University Rotterdam Consumers and Autonomous Technology: An Emerging Framework Thursday, January 21, 2021
Zoom 10:30AM - 11:45AMAdam Smith, University College London Optimal Price Targeting Thursday, January 28, 2021
Zoom 10:30AM - 11:45AMYvonne van Everdingen, Erasmus University Rotterdam VR Experiences as Substitute for Real-life Experiences: Consumers’ Willingness-to-Pay Thursday, February 4, 2021
Zoom 10:30AM - 11:45AMShijie Lu, University of Houston Corporate Political Advocacy and Sales: Evidence from a Quasi-Experiment Thursday, February 11, 2021
Zoom 9:00AMSimona Botti, London Business School Control and Information: What Is the Value of Knowing an Undesirable, Unavoidable Future? Thursday, February 18, 2021
Zoom 10:30AM - 11:45AMYang Wang, Temple University Do Online Reviews Improve Quality? Evidence from Hotel Reviews on Travel Sites Thursday, March 11, 2021
Zoom 10:30AM - 11:45AMKeisha Cutright, Duke University Loved “As-Is”: How God Salience Affects the Desire for Self-Improvement Products Thursday, April 15, 2021
Zoom 10:30AM - 11:45AMJoonhwi Joo, University of Texas at Dallas Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry Thursday, May 13, 2021
Zoom 10:30AM - 11:45AMSachin Gupta, Cornell University Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising Thursday, May 27, 2021
Zoom 10:30AM - 11:45AMPranav Jindal, University of North Carolina, Chapel Hill Does Bargaining Increase Product Valuation? The Upside of Bargaining Costs All meetings will be held on Zoom. If you are interested in attending, please contact Max Joo at profiles.ucr.edu/mingyu.joo
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MARKETING SEMINAR SERIES 2019 - 2020
DATE & LOCATION PRESENTER PAPER Friday, September 27, 2019 ANDERSON HALL 105 10:30AM - 12:00PM
Christina Kan, Texas A&M University Component Effects of Budget Tracking on Consumer Spending Thursday, October 3, 2019 ANDERSON HALL 105 10:30AM - 12:00PM Krista Li, Indiana University Behavior-Based Quality Discrimination Thursday, October 10, 2019 ANDERSON HALL 105 10:30AM - 12:00PM Elisabeth Honka, UCLA From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network Friday, October 25, 2019 ANDERSON HALL 105 10:30AM - 12:00PM Norris Bruce, University of Texas, Dallas Communicating Brands in Television Advertising Thursday, October 31, 2019 ANDERSON HALL 105 10:30AM - 12:00PM Inyoung Chae, Emory University Mixing User- and Publisher-Generated Content: Analyzing Content Consumption in a Hybrid Content Environment Friday, November 8, 2019 ANDERSON HALL 105 10:30AM - 12:00PM Tony Ke, MIT Peer-to-Peer Markets with Bilateral Ratings Thursday, November 14, 2019 ANDERSON HALL 105 10:30AM - 12:00PM Meg Campbell, University of Colorado, Boulder
If at First You Don’t Succeed, Try a Different Strategy: How Promotion Focus and the Progress Bias Impact Means Switching Thursday, Jan 9, 2020, ANDERSON HALL 021 10:30AM - 12:00PM
Jonathan Levav, Stanford University Technology and Consumer Behavior Friday, Jan 10, 2020, ANDERSON HALL 021 10:30AM - 12:00PM Soo Hong Chew, Southwestern University of Finance and Economics Attention Utility Theory: Modelling Decision-Making Under Uncertainty using Neurochemistry Thursday, Jan 23, 2020, ANDERSON HALL 021 10:30AM - 12:00PM Linli Xu, University of Minnesota Does Surge Pricing Affect Customer Complaint Rates? -
MARKETING SEMINAR SERIES 2018-2019
Date/Location Presenter Paper Thursday, April 25, 2019 Guofang Huang (Purdue University) “Multiunit Uniform-price Open Auctions vs. Posted Price: The Timing of Bids and Transaction Efficiency” Thursday, April 18, 2019 Dina Mayzlin (USC) "Influencing the Influencers" Tuesday, February 5, 2019 David Hardisty (UBC) “The Sign Effect in Past and Future Discounting” Thursday, January 31, 2019 Stephan Seiler (Stanford) “The Impact of Soda Taxes: Pass‐through, Tax Avoidance, and Nutritional Effects” Thursday, January 17, 2019 Mingyu (Max) Joo (UCR) “An Economic Model of Price Comparison with Consumers’ Internal Standards” Thursday, January 10, 2019 Sarojini R. Hirshleifer (UCR Economics) “Incentives for Effort or Outputs? A Field Experiment to Improve Student Performance” Thursday, November 8, 2018 Mohammad Zia (Chapman University) “On the Effects of Ad Blocker on Online Users and Publishers” Thursday, November 1, 2018 Hai Che (UCR) “The Pursuit of Leadership in a Multiplayer Online Role-Playing Game and its Effect on Player Spending” Thursday, October 11, 2018 Jiwoong Shin (Yale University) “Targeted Advertising, Consumer Inference and Search” Thursday, October 4, 2018 Shantanu Dutta (USC) “Change in Patent Regime and the Role of Branded and Generic Drugs On Price and Quantity: Evidence from the Indian Pharmaceutical Industry 1995-2009”