A. Gary Anderson
Graduate School of Management




Marketing plays an essential role in any successful organization — connecting a company to its customers. To accomplish this, marketers study consumer behavior, markets and competitors so they can design strategies for product, promotion, pricing and distribution that meet the needs and wants of their customers.

At both the undergraduate and graduate levels, the courses we offer are designed to expose students to the latest concepts and practices across key areas of marketing. In addition to courses covering product development, pricing strategy, advertising and distribution management, course offerings include modern strategies for internet marketing, global marketing and database marketing.

Prof. Max Yoo


Marketing Pathways at UCR School of Business

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B.S. in Business Administration with a Concentration in Marketing

Get a Bachelor of Science in Business Administration with a concentration in marketing. Each concentration offers a wide selection of courses in marketing to choose from. Students must complete five courses in the marketing concentration.  See the concentration in marketing degree plan.

Bachelor of Science

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MBA with a Concentration in Marketing

Gain the unique skill sets that differentiate you as an expert in a particular business area by choosing one or two concentrations. The marketing concentration requires five courses. Students may choose from a wide range of electives within the concentration. Courses can be selected with the assistance of a faculty advisor to meet individual educational and career goals.

MBA Program

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Ph.D. with a Concentration in Marketing

As a Ph.D. student in marketing, you will be working with faculty who are outstanding researchers, published in the very best journals in the field, and who have considerable experience successfully advising doctoral students.

Ph.D. Program


  • Faculty in Marketing

Marketing Seminars & Conferences

    Date/Location Presenter Paper
    Thursday, October 5, 2023
    AND-021, 10:30 a.m. 
     12:00 p.m.
    Nailya Ordabayeva | Dartmouth College, Tuck School of Business How Political Ideology Shapes Conservatives’ and Liberals’ Hedonic Consumption
    Thursday, October 12, 2023
    AND-021, 10:30 a.m. 
     12:00 p.m.
    Chethana Achar | Northwestern University, Kellogg School of Management Black-Owned drugs: Consumer responses to Black ownership labeling on regulated substances
    Thursday, November 2, 2023
    AND-021, 10:30 a.m. 
     12:00 p.m.
    Luxi Shen | University of Chicago, Booth School of Business Consumption Portfolio Management: Very Good Stuff Is Best Enjoyed by Itself
    Thursday, November 16, 2023
    AND-021, 10:30 a.m. 
     12:00 p.m.
    On Amir | UC San Diego, Rady School of Management Behavioral Research in the Wild
    Thursday, December 7, 2023
    AND-021, 10:30 a.m. 
     12:00 p.m.
    Alyssa Wicker | UC Riverside, A. Gary Anderson Graduate School of Management Exploring Supportive Consumption: Compassion, Empathy, Pity and Consequences for Consumers
    Thursday, January 11, 2024
    AND-021, 10:30 a.m. 
     12:00 p.m.
    Eesha Sharma | San Diego State University, Fowler College of Business

    The Emotional Health Tax

    Thursday, February 1, 2024
    Room TBD, 10:30 a.m. 
     12:00 p.m.
    Ye LiUC Riverside, A. Gary Anderson Graduate School of Management Complementarity Neglect: When People Select Disadvantageous Partners With Overlapping Mistakes
    Thursday, February 8, 2024
    AND-021, 10:30 a.m. 
     12:00 p.m.
    Woochoel Shin | University of Florida, Warrington College of Business Content Provision on UGC Platforms
    Thursday, April 4, 2024
    AND-021, 10:30 a.m. 
     12:00 p.m.
    Page Moreau | University of Wisconsin-Madison, Wisconsin School of Business TBA
    Thursday, April 11, 2024
    AND-021, 10:30 a.m. 
     12:00 p.m.
    Alicea Lieberman | UCLA Anderson School of Management TBA
    Thursday, May 2, 2024
    AND-021, 10:30 a.m. 
     12:00 p.m.
    Vicky Morwitz | Columbia Business School TBA
    Thursday, May 9, 2024
    AND-021, 10:30 a.m. 
     12:00 p.m.
    Kalinda Ukanwa | University of Southern California, Marshall School of Business Why Firms Should Want Algorithmic Accountability
    Thursday, May 16, 2024
    AND-021, 10:30 a.m. – 12:00 p.m.
    Rajeev Tiyagi | UC Irvine, Paul Merage School of Business TBA
    Wednesday, May 22, 2024
    AND-021, 2:00 - 3:30 p.m.
    Stefano Puntoni | The University of Pennsylvania, The Wharton School TBA
    Thursday, May 30, 2024
    AND-021, 10:30 a.m. 
     12:00 p.m.
    Andrey Simonov | Columbia Business School TBA

    All meetings will be held in Anderson Hall North, room 021 (lower level). If you are interested in attending, please contact marketing seminar coordinator Max Joo.

    Date/Location Presenter Paper
    Thursday, September 22, 2022
    Zoom, 10:30AM - 11:45AM
    Garrett Johnson | Boston University Privacy & Market Concentration: Intended & Unintended Consequences of the GDPR
    Thursday, September 29, 2022
    Zoom, 10:30AM - 11:45AM
    Anita Rao | Georgetown University Debunking Misinformation: Effects on Beliefs and Purchase Behavior
    Thursday, October 6, 2022
    Zoom, 10:30AM - 11:45AM
    Ron Shachar | Reichman University (IDC Herzliya) Sell me a story: On the role of conflict, and other story elements, in ads’ success
    Thursday, October 13, 2022
    Zoom, 10:30AM - 11:45AM
    Xiang Hui | Washington University Quality Certificates Alleviate Consumer Aversion to Sponsored Search Advertising
    Thursday, October 20, 2022
    Zoom, 10:30AM - 11:45AM
    Olivier Rubel | UC Davis Customer Acquisition in Business Markets:  Managing Conflicts at the Marketing-Sales Interface
    Thursday, November 17, 2022
    Zoom, 10:30AM - 11:45AM
    Nicole Mead | York University The Pursuit of Meaning in the Marketplace
    Thursday, January 19, 2023
    Zoom, 10:30AM - 11:45AM
    Jennifer Argo | University of Alberta Disrespectful Promotions: The Negative Impact of Price Promotions on Products Linked to Marginalized Identities
    Thursday, February 9, 2023
    Zoom, 10:30AM - 11:45AM
    Kathy Li | University of Texas at Austin A Novel Forward Difference-in-Differences Method
    Thursday, February 16, 2023
    Zoom, 10:30AM - 11:45AM
    Yuyan Wang | Google Brain Recommending for a Three-Sided Food Delivery Marketplace: A Multi-Objective Hierarchical Approach
    Thursday, March 9, 2023
    Zoom, 10:30AM - 11:45AM
    Yi Qjan | University of British Columbia The Economics and Econometrics of Intellectual Property and Counterfeiting
    Thursday, March 16, 2023
    Zoom, 10:30AM - 11:45AM
    Rik Pieters | Tilburg University SampleWiser: A Small Step Towards Better Sample Size Estimation and Replicable Research Results
    Thursday, April 13, 2023
    AND-021, 10:00AM - 11:30AM
    Maria Trupia | University of California, Los Angeles Time Poverty: Effects on Interpersonal Communication, Happiness, and Consumer Behavior 
    Thursday, April 27, 2023
    AND-105, 2:30PM - 4:00PM
    Andrea Morales | Arizona State University Responses to Gender-Based Price Variation: Differences or Discrimination?
    Thursday, May 4, 2023
    AND-021, 10:30AM - 12:00PM
    Murali Mantrala | University of Kansas Modeling Two-Sided Platform Diffusion
    Thursday, May 11, 2023
    AND-021, 10:30AM - 12:00PM
    Stephen Spiller | University of California, Los Angeles Differences in Ability Can Masquerade as Differences in Overconfidence
    Thursday, May 18, 2023
    AND-021, 10:30AM - 12:00PM
    Brett Hollenback | University of California, Los Angeles Online Rating Manipulation and Consumer Welfare
    Thursday, May 25, 2023
    Zoom, 10:30AM - 12:00PM
    TI Tongil Kim | University of Texas at Dallas Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice in California

    All meetings in 2022 and winter 2023 will be held on Zoom. The spring 2023 seminars are anticipated to be held in person in Anderson Hall North, room 021 (and rarely in Anderson South, room 105). If you are interested in attending, please contact Marketing seminar coordinator Max Joo.

    Date/Location Presenter Paper
    Thursday, October 7, 2021
    Zoom, 10:30AM - 11:45AM
    Sarah Moshary, University of Chicago Sponsored Search in Equilibrium: Evidence from Two Experiments
    Thursday, October 14, 2021
    Zoom, 10:30AM - 11:45AM
    Chloe Moon, UC Riverside The Strategic Impact of Collaborative Consumption on Product Marketers: An Empirical Model
    Thursday, October 21, 2021
    Zoom, 10:30AM - 11:45AM
    Mingyu (Max) Joo, UC Riverside Seller Incentives in Sponsored Product Listings on Online Marketplaces
    Thursday, November 4, 2021
    Zoom, 10:30AM - 11:45AM
    Dafna Goor, London Business School Hidden in Plain Sight: Consumer Response to Pseudo-Secrets in Marketing
    Thursday, November 11, 2021
    Zoom, 10:30AM - 11:45AM
    Laura Peracchio, University of Wisconsin, Milwaukee and Melissa Bublitz, University of Wisconsin, Oshkosh Stronger Together: Developing Research Partnerships with Social Impact Organizations
    Thursday, November 18, 2021
    Zoom, 10:30AM - 11:45AM
    Akshay Rao, University of Minnesota The Impact of Political Ideology on the Acceptance of Fake News Online
    Thursday, December 2, 2021
    Zoom, 10:30AM - 11:45AM
    Dinesh Puranam, University of Southern California Announcement Effects on Vaccine Perception
    Thursday, January 20, 2022
    Zoom, 10:30AM - 11:45AM
    Pierre Chandon, INSEAD Cutting your cake and having more of it: A Discretization Account of the Effects of Partitioned Downsizing on Perceived Size
    Thursday, February 3, 2022
    Zoom, 10:30AM - 11:45AM
    Matt Thomson, Ivey Business School, Western University A Tonic for the Highly Stressed: Special Memories of Extraordinary Group Experiences Lead to Greater Cohesion and Well-Being
    Thursday, February 10, 2022
    Zoom, 10:30AM - 11:45AM
    Sharaya Jones, George Mason University When and Why Making Decisions for Joint Consumption Elicits Anxiety
    Thursday, February 17, 2022
    Zoom, 10:30AM - 11:45AM
    Jared Watson, New York University

    Red Flag! The Consequences of Alerting Consumers to Fake Reviews

    Thursday, February 24, 2022
    Zoom, 10:30AM - 11:45AM
    Sharmistha Sikdar, Dartmouth College Price Dynamics on Amazon Marketplace: A Multivariate Random Forest Variable Selection Approach
    Thursday, March 10, 2022
    Zoom, 10:30AM - 11:45AM
    Ganesh Iyer, UC Berkeley Recommendations with Feedback
    Thursday, April 7, 2022
    Zoom, 10:30AM - 11:45AM
    Joann Peck, University of Wisconsin-Madison Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
    Thursday, April 21, 2022
    Zoom, 10:30AM - 11:45AM
    Alyssa Wicker, UC Riverside Gratitude and Immoral Consumer Behaviors
    Thursday, April 28, 2022
    Zoom, 10:30AM - 11:45AM
    Yufeng Huang, University of Rochester Video Advertising by Twitch Influencers
    Thursday, May 5, 2022
    Zoom, 10:30AM - 11:45AM
    Dionne Nickerson, Indiana University The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective
    Thursday, May 19, 2022
    Zoom, 10:30AM - 11:45AM
    David Schweidel, Emory University On the Potential and Pitfalls of Mobile Location Data
    Thursday, June 2, 2022
    Zoom, 10:30AM - 11:45AM
    Jintao Zhang, Drexel University Repeating Digits in Bundles

    All meetings will be held on Zoom. If you are interested in attending, please contact Max Joo at profiles.ucr.edu/mingyu.joo

    Date/Location Presenter Paper
    Thursday, October 8, 2020
    Zoom 10:30AM - 11:45AM
    Bryan Bollinger, New York University Visibility and Peer Influence in Durable Good Adoption
    Thursday, October 15, 2020
    Zoom 10:30AM - 11:45AM
    Aner Sela, University of Florida Phone and Self: How Smartphone Use Influences Self-Expressive Choice
    Thursday, October 22, 2020
    Zoom 10:30AM - 11:45AM
    Tarun Kushwaha, George Mason University When Words Speak Louder than Actions: Detecting Marketing Myopia
    Thursday, October 29, 2020
    Zoom 10:30AM - 11:45AM
    Caglar Irmak, University of Miami Merely Available: Products Can Be Effective Without Consumption 
    Thursday, November 19, 2020
    Zoom 10:30AM - 11:45AM
    Navdeep Sahni, Stanford University Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
    Thursday, December 3, 2020
    Zoom 10:30AM - 11:45AM
    Upender Subramanian, University of Texas at Dallas A Model of Conventional Channel with Kickbacks
    Thursday, December 10, 2020
    Zoom 9:00AM
    Stefano Puntoni, Erasmus University Rotterdam Consumers and Autonomous Technology: An Emerging Framework
    Thursday, January 21, 2021
    Zoom 10:30AM - 11:45AM
    Adam Smith, University College London Optimal Price Targeting
    Thursday, January 28, 2021
    Zoom 10:30AM - 11:45AM
    Yvonne van Everdingen, Erasmus University Rotterdam VR Experiences as Substitute for Real-life Experiences: Consumers’ Willingness-to-Pay
    Thursday, February 4, 2021
    Zoom 10:30AM - 11:45AM
    Shijie Lu, University of Houston Corporate Political Advocacy and Sales: Evidence from a Quasi-Experiment
    Thursday, February 11, 2021
    Zoom 9:00AM
    Simona Botti, London Business School Control and Information: What Is the Value of Knowing an Undesirable, Unavoidable Future?
    Thursday, February 18, 2021
    Zoom 10:30AM - 11:45AM
    Yang Wang, Temple University Do Online Reviews Improve Quality? Evidence from Hotel Reviews on Travel Sites
    Thursday, March 11, 2021
    Zoom 10:30AM - 11:45AM
    Keisha Cutright, Duke University Loved “As-Is”:  How God Salience Affects the Desire for Self-Improvement Products
    Thursday, April 15, 2021
    Zoom 10:30AM - 11:45AM
    Joonhwi Joo, University of Texas at Dallas Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry
    Thursday, May 13, 2021
    Zoom 10:30AM - 11:45AM
    Sachin Gupta, Cornell University Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising
    Thursday, May 27, 2021
    Zoom 10:30AM - 11:45AM
    Pranav Jindal, University of North Carolina, Chapel Hill Does Bargaining Increase Product Valuation?  The Upside of Bargaining Costs

    All meetings will be held on Zoom. If you are interested in attending, please contact Max Joo at profiles.ucr.edu/mingyu.joo



    Friday, September 27, 2019  ANDERSON HALL 105 10:30AM - 12:00PM

    Christina Kan, Texas A&M University Component Effects of Budget Tracking on Consumer Spending
    Thursday, October 3, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Krista Li, Indiana University Behavior-Based Quality Discrimination
    Thursday, October 10, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Elisabeth Honka, UCLA From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network
    Friday, October 25, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Norris Bruce, University of Texas, Dallas Communicating Brands in Television Advertising
    Thursday, October 31, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Inyoung Chae, Emory University  Mixing User- and Publisher-Generated Content: Analyzing Content Consumption in a Hybrid Content Environment
    Friday, November 8, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Tony Ke, MIT  Peer-to-Peer Markets with Bilateral Ratings
    Thursday, November 14, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Meg Campbell, University of Colorado, Boulder
    If at First You Don’t Succeed, Try a Different Strategy: How Promotion Focus and the Progress Bias Impact Means Switching

    Thursday, Jan 9, 2020, ANDERSON HALL 021 10:30AM - 12:00PM

    Jonathan Levav, Stanford University Technology and Consumer Behavior
    Friday, Jan 10, 2020, ANDERSON HALL 021 10:30AM - 12:00PM Soo Hong Chew, Southwestern University of Finance and Economics Attention Utility Theory: Modelling Decision-Making Under Uncertainty using Neurochemistry
    Thursday, Jan 23, 2020, ANDERSON HALL 021 10:30AM - 12:00PM Linli Xu, University of Minnesota Does Surge Pricing Affect Customer Complaint Rates?


    Date/Location Presenter Paper
    Thursday, April 25, 2019 Guofang Huang (Purdue University) “Multiunit Uniform-price Open Auctions vs. Posted Price: The Timing of Bids and Transaction Efficiency” 
    Thursday, April 18, 2019 Dina Mayzlin (USC) "Influencing the Influencers"
    Tuesday, February 5, 2019 David Hardisty (UBC) “The Sign Effect in Past and Future Discounting”
    Thursday, January 31, 2019 Stephan Seiler (Stanford) “The Impact of Soda Taxes: Pass‐through, Tax Avoidance, and Nutritional Effects”
    Thursday, January 17, 2019 Mingyu (Max) Joo (UCR) “An Economic Model of Price Comparison with Consumers’ Internal Standards”
    Thursday, January 10, 2019 Sarojini R. Hirshleifer (UCR Economics) “Incentives for Effort or Outputs? A Field Experiment to Improve Student Performance”
    Thursday, November 8, 2018 Mohammad Zia (Chapman University) “On the Effects of Ad Blocker on Online Users and Publishers”
    Thursday, November 1, 2018 Hai Che (UCR) “The Pursuit of Leadership in a Multiplayer Online Role-Playing Game and its Effect on Player Spending”
    Thursday, October 11, 2018 Jiwoong Shin (Yale University) “Targeted Advertising, Consumer Inference and Search”
    Thursday, October 4, 2018 Shantanu Dutta (USC) “Change in Patent Regime and the Role of Branded and Generic Drugs On Price and Quantity: Evidence from the Indian Pharmaceutical Industry 1995-2009”