Marketing
Marketing
Marketing plays an essential role in any successful organization — connecting a company to its customers. To accomplish this, marketers study consumer behavior, markets and competitors so they can design strategies for product, promotion, pricing and distribution that meet the needs and wants of their customers.
At both the undergraduate and graduate levels, the courses we offer are designed to expose students to the latest concepts and practices across key areas of marketing. In addition to courses covering product development, pricing strategy, advertising and distribution management, course offerings include modern strategies for internet marketing, global marketing and database marketing.
Marketing Pathways at UCR School of Business
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MARKETING SEMINAR SERIES 2020 - 2021
Date/Location Presenter Paper Thursday, October 8, 2020
Zoom 10:30AM - 11:45AMBryan Bollinger, New York University Visibility and Peer Influence in Durable Good Adoption Thursday, October 15, 2020
Zoom 10:30AM - 11:45AMAner Sela, University of Florida Phone and Self: How Smartphone Use Influences Self-Expressive Choice Thursday, October 22, 2020
Zoom 10:30AM - 11:45AMTarun Kushwaha, George Mason University When Words Speak Louder than Actions: Detecting Marketing Myopia Thursday, October 29, 2020
Zoom 10:30AM - 11:45AMCaglar Irmak, University of Miami Merely Available: Products Can Be Effective Without Consumption Thursday, November 19, 2020
Zoom 10:30AM - 11:45AMNavdeep Sahni, Stanford Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery Thursday, December 3, 2020
Zoom 10:30AM - 11:45AMUpender Subramanian, University of Texas at Dallas A Model of Conventional Channel with Kickbacks Thursday, December 10, 2020
Zoom 9:00AMStefano Puntoni, Erasmus University Rotterdam Consumers and Autonomous Technology: An Emerging Framework Thursday, January 21, 2021
Zoom 10:30AM - 11:45AMAdam Smith, University College London Optimal Price Targeting Thursday, January 28, 2021
Zoom 10:30AM - 11:45AMYvonne van Everdingen, Erasmus University Rotterdam VR Experiences as Substitute for Real-life Experiences: Consumers’ Willingness-to-Pay Thursday, February 4, 2021
Zoom 10:30AM - 11:45AMShijie Lu, University of Houston TBA Thursday, February 11, 2021
Zoom 9:00AMSimona Botti, London Business School TBA Thursday, February 18, 2021
Zoom 10:30AM - 11:45AMYang Wang, Temple University TBA Thursday, March 4, 2021
Zoom 9:00AMStefan Stremersch and Nuno Camacho (joint presentation), Erasmus University Rotterdam TBA Thursday, March 11, 2021
Zoom 10:30AM - 11:45AMKeisha Cutright, Duke University TBA All meetings will be held on Zoom. If you are interested in attending, please contact Max Joo at profiles.ucr.edu/mingyu.joo
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MARKETING SEMINAR SERIES 2019 - 2020
DATE & LOCATION PRESENTER PAPER Friday, September 27, 2019 ANDERSON HALL 105 10:30AM - 12:00PM
Christina Kan, Texas A&M University Component Effects of Budget Tracking on Consumer Spending Thursday, October 3, 2019 ANDERSON HALL 105 10:30AM - 12:00PM Krista Li, Indiana University Behavior-Based Quality Discrimination Thursday, October 10, 2019 ANDERSON HALL 105 10:30AM - 12:00PM Elisabeth Honka, UCLA From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network Friday, October 25, 2019 ANDERSON HALL 105 10:30AM - 12:00PM Norris Bruce, University of Texas, Dallas Communicating Brands in Television Advertising Thursday, October 31, 2019 ANDERSON HALL 105 10:30AM - 12:00PM Inyoung Chae, Emory University Mixing User- and Publisher-Generated Content: Analyzing Content Consumption in a Hybrid Content Environment Friday, November 8, 2019 ANDERSON HALL 105 10:30AM - 12:00PM Tony Ke, MIT Peer-to-Peer Markets with Bilateral Ratings Thursday, November 14, 2019 ANDERSON HALL 105 10:30AM - 12:00PM Meg Campbell, University of Colorado, Boulder
If at First You Don’t Succeed, Try a Different Strategy: How Promotion Focus and the Progress Bias Impact Means Switching Thursday, Jan 9, 2020, ANDERSON HALL 021 10:30AM - 12:00PM
Jonathan Levav, Stanford University Technology and Consumer Behavior Friday, Jan 10, 2020, ANDERSON HALL 021 10:30AM - 12:00PM Soo Hong Chew, Southwestern University of Finance and Economics Attention Utility Theory: Modelling Decision-Making Under Uncertainty using Neurochemistry Thursday, Jan 23, 2020, ANDERSON HALL 021 10:30AM - 12:00PM Linli Xu, University of Minnesota Does Surge Pricing Affect Customer Complaint Rates? -
MARKETING SEMINAR SERIES 2018-2019
Date/Location Presenter Paper Thursday, April 25, 2019 Guofang Huang (Purdue University) “Multiunit Uniform-price Open Auctions vs. Posted Price: The Timing of Bids and Transaction Efficiency” Thursday, April 18, 2019 Dina Mayzlin (USC) "Influencing the Influencers" Tuesday, February 5, 2019 David Hardisty (UBC) “The Sign Effect in Past and Future Discounting” Thursday, January 31, 2019 Stephan Seiler (Stanford) “The Impact of Soda Taxes: Pass‐through, Tax Avoidance, and Nutritional Effects” Thursday, January 17, 2019 Mingyu (Max) Joo (UCR) “An Economic Model of Price Comparison with Consumers’ Internal Standards” Thursday, January 10, 2019 Sarojini R. Hirshleifer (UCR Economics) “Incentives for Effort or Outputs? A Field Experiment to Improve Student Performance” Thursday, November 8, 2018 Mohammad Zia (Chapman University) “On the Effects of Ad Blocker on Online Users and Publishers” Thursday, November 1, 2018 Hai Che (UCR) “The Pursuit of Leadership in a Multiplayer Online Role-Playing Game and its Effect on Player Spending” Thursday, October 11, 2018 Jiwoong Shin (Yale University) “Targeted Advertising, Consumer Inference and Search” Thursday, October 4, 2018 Shantanu Dutta (USC) “Change in Patent Regime and the Role of Branded and Generic Drugs On Price and Quantity: Evidence from the Indian Pharmaceutical Industry 1995-2009”