UC Riverside

School of Business

A. Gary Anderson
Graduate School of Management

Areas

Marketing

Marketing

Marketing plays an essential role in any successful organization — connecting a company to its customers. To accomplish this, marketers study consumer behavior, markets and competitors so they can design strategies for product, promotion, pricing and distribution that meet the needs and wants of their customers.

At both the undergraduate and graduate levels, the courses we offer are designed to expose students to the latest concepts and practices across key areas of marketing. In addition to courses covering product development, pricing strategy, advertising and distribution management, course offerings include modern strategies for internet marketing, global marketing and database marketing.

Marketing Pathways at UCR School of Business

BS in Business Administration with a Concentration in Marketing

Get a Bachelor of Science in Business Administration with a concentration in marketing. Each concentration offers a wide selection of courses in marketing to choose from. Students must complete five courses in the marketing concentration.  See the concentration in marketing study plan.

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MBA with a Concentration in Marketing

Gain the unique skill sets that differentiate you as an expert in a particular business area by choosing one or two concentrations. The marketing concentration requires five courses. Students may choose from a wide range of electives within the concentration. Courses can be selected with the assistance of a faculty advisor to meet individual educational and career goals.

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Ph.D. with a Concentration in Marketing

As a Ph.D. student in marketing, you will be working with faculty who are outstanding researchers, published in the very best journals in the field, and who have considerable experience successfully advising doctoral students.

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  • Faculty in Marketing

 

Marketing Seminars & Conferences

  • MARKETING SEMINAR SERIES 2018-2919
    Date/Location Presenter Paper
    Thursday, April 25, 2019 Guofang Huang (Purdue University) “Multiunit Uniform-price Open Auctions vs. Posted Price: The Timing of Bids and Transaction Efficiency” 
    Thursday, April 18, 2019 Dina Mayzlin (USC) "Influencing the Influencers"
    Tuesday, February 5, 2019 David Hardisty (UBC) “The Sign Effect in Past and Future Discounting”
    Thursday, January 31, 2019 Stephan Seiler (Stanford) “The Impact of Soda Taxes: Pass‐through, Tax Avoidance, and Nutritional Effects”
    Thursday, January 17, 2019 Mingyu (Max) Joo (UCR) “An Economic Model of Price Comparison with Consumers’ Internal Standards”
    Thursday, January 10, 2019 Sarojini R. Hirshleifer (UCR Economics) “Incentives for Effort or Outputs? A Field Experiment to Improve Student Performance”
    Thursday, November 8, 2018 Mohammad Zia (Chapman University) “On the Effects of Ad Blocker on Online Users and Publishers”
    Thursday, November 1, 2018 Hai Che (UCR) “The Pursuit of Leadership in a Multiplayer Online Role-Playing Game and its Effect on Player Spending”
    Thursday, October 11, 2018 Jiwoong Shin (Yale University) “Targeted Advertising, Consumer Inference and Search”
    Thursday, October 4, 2018 Shantanu Dutta (USC) “Change in Patent Regime and the Role of Branded and Generic Drugs On Price and Quantity: Evidence from the Indian Pharmaceutical Industry 1995-2009”

     

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