Marketing plays an essential role in any successful organization — connecting a company to its customers. To accomplish this, marketers study consumer behavior, markets and competitors so they can design strategies for product, promotion, pricing and distribution that meet the needs and wants of their customers.

At both the undergraduate and graduate levels, the courses we offer are designed to expose students to the latest concepts and practices across key areas of marketing. In addition to courses covering product development, pricing strategy, advertising and distribution management, course offerings include modern strategies for internet marketing, global marketing and database marketing.

Marketing Pathways at UCR School of Business

BS in Business Administration with a Concentration in Marketing

Get a Bachelor of Science in Business Administration with a concentration in marketing. Each concentration offers a wide selection of courses in marketing to choose from. Students must complete five courses in the marketing concentration.  See the concentration in marketing study plan.

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MBA with a Concentration in Marketing

Gain the unique skill sets that differentiate you as an expert in a particular business area by choosing one or two concentrations. The marketing concentration requires five courses. Students may choose from a wide range of electives within the concentration. Courses can be selected with the assistance of a faculty advisor to meet individual educational and career goals.

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Ph.D. with a Concentration in Marketing

As a Ph.D. student in marketing, you will be working with faculty who are outstanding researchers, published in the very best journals in the field, and who have considerable experience successfully advising doctoral students.

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  • Faculty in Marketing


Marketing Seminars & Conferences

    Date/Location Presenter Paper
    Thursday, October 7, 2021
    Zoom, 10:30AM - 11:45AM
    Sarah Moshary, University of Chicago Sponsored Search in Equilibrium: Evidence from Two Experiments
    Thursday, October 14, 2021
    Zoom, 10:30AM - 11:45AM
    Mingyu (Max) Joo, UC Riverside Seller Incentives in Sponsored Product Listings on Online Marketplaces
    Thursday, November 4, 2021
    Zoom, 10:30AM - 11:45AM
    Dafna Goor, London Business School TBA
    Thursday, November 11, 2021
    Zoom, 10:30AM - 11:45AM
    Laura Peracchio, University of Wisconsin, Milwaukee and Melissa Bublitz, University of Wisconsin, Oshkosh TBA
    Thursday, November 18, 2021
    Zoom, 10:30AM - 11:45AM
    Akshay Rao, University of Minnesota TBA
    Thursday, December 2, 2021
    Zoom, 10:30AM - 11:45AM
    Dinesh Puranam, University of Southern California TBA

    All meetings will be held on Zoom. If you are interested in attending, please contact Max Joo at

    Date/Location Presenter Paper
    Thursday, October 8, 2020
    Zoom 10:30AM - 11:45AM
    Bryan Bollinger, New York University Visibility and Peer Influence in Durable Good Adoption
    Thursday, October 15, 2020
    Zoom 10:30AM - 11:45AM
    Aner Sela, University of Florida Phone and Self: How Smartphone Use Influences Self-Expressive Choice
    Thursday, October 22, 2020
    Zoom 10:30AM - 11:45AM
    Tarun Kushwaha, George Mason University When Words Speak Louder than Actions: Detecting Marketing Myopia
    Thursday, October 29, 2020
    Zoom 10:30AM - 11:45AM
    Caglar Irmak, University of Miami Merely Available: Products Can Be Effective Without Consumption 
    Thursday, November 19, 2020
    Zoom 10:30AM - 11:45AM
    Navdeep Sahni, Stanford University Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
    Thursday, December 3, 2020
    Zoom 10:30AM - 11:45AM
    Upender Subramanian, University of Texas at Dallas A Model of Conventional Channel with Kickbacks
    Thursday, December 10, 2020
    Zoom 9:00AM
    Stefano Puntoni, Erasmus University Rotterdam Consumers and Autonomous Technology: An Emerging Framework
    Thursday, January 21, 2021
    Zoom 10:30AM - 11:45AM
    Adam Smith, University College London Optimal Price Targeting
    Thursday, January 28, 2021
    Zoom 10:30AM - 11:45AM
    Yvonne van Everdingen, Erasmus University Rotterdam VR Experiences as Substitute for Real-life Experiences: Consumers’ Willingness-to-Pay
    Thursday, February 4, 2021
    Zoom 10:30AM - 11:45AM
    Shijie Lu, University of Houston Corporate Political Advocacy and Sales: Evidence from a Quasi-Experiment
    Thursday, February 11, 2021
    Zoom 9:00AM
    Simona Botti, London Business School Control and Information: What Is the Value of Knowing an Undesirable, Unavoidable Future?
    Thursday, February 18, 2021
    Zoom 10:30AM - 11:45AM
    Yang Wang, Temple University Do Online Reviews Improve Quality? Evidence from Hotel Reviews on Travel Sites
    Thursday, March 11, 2021
    Zoom 10:30AM - 11:45AM
    Keisha Cutright, Duke University Loved “As-Is”:  How God Salience Affects the Desire for Self-Improvement Products
    Thursday, April 15, 2021
    Zoom 10:30AM - 11:45AM
    Joonhwi Joo, University of Texas at Dallas Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry
    Thursday, May 13, 2021
    Zoom 10:30AM - 11:45AM
    Sachin Gupta, Cornell University Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising
    Thursday, May 27, 2021
    Zoom 10:30AM - 11:45AM
    Pranav Jindal, University of North Carolina, Chapel Hill Does Bargaining Increase Product Valuation?  The Upside of Bargaining Costs

    All meetings will be held on Zoom. If you are interested in attending, please contact Max Joo at



    Friday, September 27, 2019  ANDERSON HALL 105 10:30AM - 12:00PM

    Christina Kan, Texas A&M University Component Effects of Budget Tracking on Consumer Spending
    Thursday, October 3, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Krista Li, Indiana University Behavior-Based Quality Discrimination
    Thursday, October 10, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Elisabeth Honka, UCLA From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network
    Friday, October 25, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Norris Bruce, University of Texas, Dallas Communicating Brands in Television Advertising
    Thursday, October 31, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Inyoung Chae, Emory University  Mixing User- and Publisher-Generated Content: Analyzing Content Consumption in a Hybrid Content Environment
    Friday, November 8, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Tony Ke, MIT  Peer-to-Peer Markets with Bilateral Ratings
    Thursday, November 14, 2019  ANDERSON HALL 105 10:30AM - 12:00PM Meg Campbell, University of Colorado, Boulder
    If at First You Don’t Succeed, Try a Different Strategy: How Promotion Focus and the Progress Bias Impact Means Switching

    Thursday, Jan 9, 2020, ANDERSON HALL 021 10:30AM - 12:00PM

    Jonathan Levav, Stanford University Technology and Consumer Behavior
    Friday, Jan 10, 2020, ANDERSON HALL 021 10:30AM - 12:00PM Soo Hong Chew, Southwestern University of Finance and Economics Attention Utility Theory: Modelling Decision-Making Under Uncertainty using Neurochemistry
    Thursday, Jan 23, 2020, ANDERSON HALL 021 10:30AM - 12:00PM Linli Xu, University of Minnesota Does Surge Pricing Affect Customer Complaint Rates?


    Date/Location Presenter Paper
    Thursday, April 25, 2019 Guofang Huang (Purdue University) “Multiunit Uniform-price Open Auctions vs. Posted Price: The Timing of Bids and Transaction Efficiency” 
    Thursday, April 18, 2019 Dina Mayzlin (USC) "Influencing the Influencers"
    Tuesday, February 5, 2019 David Hardisty (UBC) “The Sign Effect in Past and Future Discounting”
    Thursday, January 31, 2019 Stephan Seiler (Stanford) “The Impact of Soda Taxes: Pass‐through, Tax Avoidance, and Nutritional Effects”
    Thursday, January 17, 2019 Mingyu (Max) Joo (UCR) “An Economic Model of Price Comparison with Consumers’ Internal Standards”
    Thursday, January 10, 2019 Sarojini R. Hirshleifer (UCR Economics) “Incentives for Effort or Outputs? A Field Experiment to Improve Student Performance”
    Thursday, November 8, 2018 Mohammad Zia (Chapman University) “On the Effects of Ad Blocker on Online Users and Publishers”
    Thursday, November 1, 2018 Hai Che (UCR) “The Pursuit of Leadership in a Multiplayer Online Role-Playing Game and its Effect on Player Spending”
    Thursday, October 11, 2018 Jiwoong Shin (Yale University) “Targeted Advertising, Consumer Inference and Search”
    Thursday, October 4, 2018 Shantanu Dutta (USC) “Change in Patent Regime and the Role of Branded and Generic Drugs On Price and Quantity: Evidence from the Indian Pharmaceutical Industry 1995-2009”