Marketing

Marketing Faculty

Ph.D. Students

Marketing Seminars

Marketing

Marketing plays an essential role in any successful organization — connecting a company to its customers. To accomplish this, marketers study consumer behavior, markets and competitors so they can design strategies for product, promotion, pricing and distribution that meet the needs and wants of their customers.

At both the undergraduate and graduate levels, the courses we offer are designed to expose students to the latest concepts and practices across key areas of marketing. In addition to courses covering product development, pricing strategy, advertising and distribution management, course offerings include modern strategies for internet marketing, global marketing and database marketing.

Marketing Pathways at UCR School of Business

B.S. in Business Administration with a Concentration in Marketing

Get a Bachelor of Science in Business Administration with a concentration in marketing. Each concentration offers a wide selection of courses in marketing to choose from. Students must complete five courses in the marketing concentration. See the concentration in marketing degree plan.

Bachelor of Science

MBA with a Concentration in Marketing

Gain the unique skill sets that differentiate you as an expert in a particular business area by choosing one or two concentrations. The marketing concentration requires five courses. Students may choose from a wide range of electives within the concentration. Courses can be selected with the assistance of a faculty advisor to meet individual educational and career goals.

MBA Program

Ph.D. with a Concentration in Marketing

As a Ph.D. student in marketing, you will be working with faculty who are outstanding researchers, published in the very best journals in the field, and who have considerable experience successfully advising doctoral students.

Ph.D. Program

Faculty in Marketing

Marketing Seminars & Conferences

MARKETING SEMINAR SERIES 2023 - 2024

Date/Location	Presenter	Paper
Thursday, October 5, 2023 AND-021, 10:30 a.m. – 12:00 p.m.	Nailya Ordabayeva \| Dartmouth College, Tuck School of Business	How Political Ideology Shapes Conservatives’ and Liberals’ Hedonic Consumption
Thursday, October 12, 2023 AND-021, 10:30 a.m. – 12:00 p.m.	Chethana Achar \| Northwestern University, Kellogg School of Management	Black-Owned drugs: Consumer responses to Black ownership labeling on regulated substances
Thursday, November 2, 2023 AND-021, 10:30 a.m. – 12:00 p.m.	Luxi Shen \| University of Chicago, Booth School of Business	Consumption Portfolio Management: Very Good Stuff Is Best Enjoyed by Itself
Thursday, November 16, 2023 AND-021, 10:30 a.m. – 12:00 p.m.	On Amir \| UC San Diego, Rady School of Management	Behavioral Research in the Wild
Thursday, November 30, 2023 Cancelled --> rescheduled for May 9, 2024	Kalinda Ukanwa \| University of Southern California, Marshall School of Business	Why Firms Should Want Algorithmic Accountability
Thursday, December 7, 2023 AND-021, 10:30 a.m. – 12:00 p.m.	Alyssa Wicker \| UC Riverside, A. Gary Anderson Graduate School of Management	Exploring Supportive Consumption: Compassion, Empathy, Pity and Consequences for Consumers
Thursday, January 11, 2024 AND-021, 10:30 a.m. – 12:00 p.m.	Eesha Sharma \| San Diego State University, Fowler College of Business	TBA
Thursday, February 8, 2024 AND-021, 10:30 a.m. – 12:00 p.m.	Woochoel Shin \| University of Florida, Warrington College of Business	TBA
Thursday, February 22, 2024 AND-021, 10:30 a.m. – 12:00 p.m.	Page Moreau \| University of Wisconsin-Madison, Wisconsin School of Business	TBA
Thursday, April 11, 2024 AND-021, 10:30 a.m. – 12:00 p.m.	Alicea Lieberman \| UCLA Anderson School of Management	TBA
Thursday, April 18, 2024 AND-021, 10:30 a.m. – 12:00 p.m.	Andrey Simonov \| Columbia Business School	TBA
Thursday, May 2, 2024 AND-021, 10:30 a.m. – 12:00 p.m.	Vicky Morwitz \| Columbia Business School	TBA
Thursday, May 9, 2024 AND-021, 10:30 a.m. – 12:00 p.m.	Kalinda Ukanwa \| University of Southern California, Marshall School of Business	Why Firms Should Want Algorithmic Accountability
Thursday, May 22, 2024 AND-021, 10:30 a.m. – 12:00 p.m.	Stefano Puntoni \| The University of Pennsylvania, The Wharton School	TBA

All meetings will be held in Anderson Hall North, room 021 (lower level). If you are interested in attending, please contact marketing seminar coordinator Max Joo.

MARKETING SEMINAR SERIES 2022 - 2023

Date/Location	Presenter	Paper
Thursday, September 22, 2022 Zoom, 10:30AM - 11:45AM	Garrett Johnson \| Boston University	Privacy & Market Concentration: Intended & Unintended Consequences of the GDPR
Thursday, September 29, 2022 Zoom, 10:30AM - 11:45AM	Anita Rao \| Georgetown University	Debunking Misinformation: Effects on Beliefs and Purchase Behavior
Thursday, October 6, 2022 Zoom, 10:30AM - 11:45AM	Ron Shachar \| Reichman University (IDC Herzliya)	Sell me a story: On the role of conflict, and other story elements, in ads’ success
Thursday, October 13, 2022 Zoom, 10:30AM - 11:45AM	Xiang Hui \| Washington University	Quality Certificates Alleviate Consumer Aversion to Sponsored Search Advertising
Thursday, October 20, 2022 Zoom, 10:30AM - 11:45AM	Olivier Rubel \| UC Davis	Customer Acquisition in Business Markets: Managing Conflicts at the Marketing-Sales Interface
Thursday, November 17, 2022 Zoom, 10:30AM - 11:45AM	Nicole Mead \| York University	The Pursuit of Meaning in the Marketplace
Thursday, January 19, 2023 Zoom, 10:30AM - 11:45AM	Jennifer Argo \| University of Alberta	Disrespectful Promotions: The Negative Impact of Price Promotions on Products Linked to Marginalized Identities
Thursday, February 9, 2023 Zoom, 10:30AM - 11:45AM	Kathy Li \| University of Texas at Austin	A Novel Forward Difference-in-Differences Method
Thursday, February 16, 2023 Zoom, 10:30AM - 11:45AM	Yuyan Wang \| Google Brain	Recommending for a Three-Sided Food Delivery Marketplace: A Multi-Objective Hierarchical Approach
Thursday, March 9, 2023 Zoom, 10:30AM - 11:45AM	Yi Qjan \| University of British Columbia	The Economics and Econometrics of Intellectual Property and Counterfeiting
Thursday, March 16, 2023 Zoom, 10:30AM - 11:45AM	Rik Pieters \| Tilburg University	SampleWiser: A Small Step Towards Better Sample Size Estimation and Replicable Research Results
Thursday, April 13, 2023 AND-021, 10:00AM - 11:30AM	Maria Trupia \| University of California, Los Angeles	Time Poverty: Effects on Interpersonal Communication, Happiness, and Consumer Behavior
Thursday, April 27, 2023 AND-105, 2:30PM - 4:00PM	Andrea Morales \| Arizona State University	Responses to Gender-Based Price Variation: Differences or Discrimination?
Thursday, May 4, 2023 AND-021, 10:30AM - 12:00PM	Murali Mantrala \| University of Kansas	Modeling Two-Sided Platform Diffusion
Thursday, May 11, 2023 AND-021, 10:30AM - 12:00PM	Stephen Spiller \| University of California, Los Angeles	Differences in Ability Can Masquerade as Differences in Overconfidence
Thursday, May 18, 2023 AND-021, 10:30AM - 12:00PM	Brett Hollenback \| University of California, Los Angeles	Online Rating Manipulation and Consumer Welfare
Thursday, May 25, 2023 Zoom, 10:30AM - 12:00PM	TI Tongil Kim \| University of Texas at Dallas	Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice in California

All meetings in 2022 and winter 2023 will be held on Zoom. The spring 2023 seminars are anticipated to be held in person in Anderson Hall North, room 021 (and rarely in Anderson South, room 105). If you are interested in attending, please contact Marketing seminar coordinator Max Joo.

MARKETING SEMINAR SERIES 2021 - 2022

Date/Location	Presenter	Paper
Thursday, October 7, 2021 Zoom, 10:30AM - 11:45AM	Sarah Moshary, University of Chicago	Sponsored Search in Equilibrium: Evidence from Two Experiments
Thursday, October 14, 2021 Zoom, 10:30AM - 11:45AM	Chloe Moon, UC Riverside	The Strategic Impact of Collaborative Consumption on Product Marketers: An Empirical Model
Thursday, October 21, 2021 Zoom, 10:30AM - 11:45AM	Mingyu (Max) Joo, UC Riverside	Seller Incentives in Sponsored Product Listings on Online Marketplaces
Thursday, November 4, 2021 Zoom, 10:30AM - 11:45AM	Dafna Goor, London Business School	Hidden in Plain Sight: Consumer Response to Pseudo-Secrets in Marketing
Thursday, November 11, 2021 Zoom, 10:30AM - 11:45AM	Laura Peracchio, University of Wisconsin, Milwaukee and Melissa Bublitz, University of Wisconsin, Oshkosh	Stronger Together: Developing Research Partnerships with Social Impact Organizations
Thursday, November 18, 2021 Zoom, 10:30AM - 11:45AM	Akshay Rao, University of Minnesota	The Impact of Political Ideology on the Acceptance of Fake News Online
Thursday, December 2, 2021 Zoom, 10:30AM - 11:45AM	Dinesh Puranam, University of Southern California	Announcement Effects on Vaccine Perception
Thursday, January 20, 2022 Zoom, 10:30AM - 11:45AM	Pierre Chandon, INSEAD	Cutting your cake and having more of it: A Discretization Account of the Effects of Partitioned Downsizing on Perceived Size
Thursday, February 3, 2022 Zoom, 10:30AM - 11:45AM	Matt Thomson, Ivey Business School, Western University	A Tonic for the Highly Stressed: Special Memories of Extraordinary Group Experiences Lead to Greater Cohesion and Well-Being
Thursday, February 10, 2022 Zoom, 10:30AM - 11:45AM	Sharaya Jones, George Mason University	When and Why Making Decisions for Joint Consumption Elicits Anxiety
Thursday, February 17, 2022 Zoom, 10:30AM - 11:45AM	Jared Watson, New York University	Red Flag! The Consequences of Alerting Consumers to Fake Reviews
Thursday, February 24, 2022 Zoom, 10:30AM - 11:45AM	Sharmistha Sikdar, Dartmouth College	Price Dynamics on Amazon Marketplace: A Multivariate Random Forest Variable Selection Approach
Thursday, March 10, 2022 Zoom, 10:30AM - 11:45AM	Ganesh Iyer, UC Berkeley	Recommendations with Feedback
Thursday, April 7, 2022 Zoom, 10:30AM - 11:45AM	Joann Peck, University of Wisconsin-Madison	Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
Thursday, April 21, 2022 Zoom, 10:30AM - 11:45AM	Alyssa Wicker, UC Riverside	Gratitude and Immoral Consumer Behaviors
Thursday, April 28, 2022 Zoom, 10:30AM - 11:45AM	Yufeng Huang, University of Rochester	Video Advertising by Twitch Influencers
Thursday, May 5, 2022 Zoom, 10:30AM - 11:45AM	Dionne Nickerson, Indiana University	The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective
Thursday, May 19, 2022 Zoom, 10:30AM - 11:45AM	David Schweidel, Emory University	On the Potential and Pitfalls of Mobile Location Data
Thursday, June 2, 2022 Zoom, 10:30AM - 11:45AM	Jintao Zhang, Drexel University	Repeating Digits in Bundles

All meetings will be held on Zoom. If you are interested in attending, please contact Max Joo at profiles.ucr.edu/mingyu.joo

MARKETING SEMINAR SERIES 2020 - 2021

Date/Location	Presenter	Paper
Thursday, October 8, 2020 Zoom 10:30AM - 11:45AM	Bryan Bollinger, New York University	Visibility and Peer Influence in Durable Good Adoption
Thursday, October 15, 2020 Zoom 10:30AM - 11:45AM	Aner Sela, University of Florida	Phone and Self: How Smartphone Use Influences Self-Expressive Choice
Thursday, October 22, 2020 Zoom 10:30AM - 11:45AM	Tarun Kushwaha, George Mason University	When Words Speak Louder than Actions: Detecting Marketing Myopia
Thursday, October 29, 2020 Zoom 10:30AM - 11:45AM	Caglar Irmak, University of Miami	Merely Available: Products Can Be Effective Without Consumption
Thursday, November 19, 2020 Zoom 10:30AM - 11:45AM	Navdeep Sahni, Stanford University	Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
Thursday, December 3, 2020 Zoom 10:30AM - 11:45AM	Upender Subramanian, University of Texas at Dallas	A Model of Conventional Channel with Kickbacks
Thursday, December 10, 2020 Zoom 9:00AM	Stefano Puntoni, Erasmus University Rotterdam	Consumers and Autonomous Technology: An Emerging Framework
Thursday, January 21, 2021 Zoom 10:30AM - 11:45AM	Adam Smith, University College London	Optimal Price Targeting
Thursday, January 28, 2021 Zoom 10:30AM - 11:45AM	Yvonne van Everdingen, Erasmus University Rotterdam	VR Experiences as Substitute for Real-life Experiences: Consumers’ Willingness-to-Pay
Thursday, February 4, 2021 Zoom 10:30AM - 11:45AM	Shijie Lu, University of Houston	Corporate Political Advocacy and Sales: Evidence from a Quasi-Experiment
Thursday, February 11, 2021 Zoom 9:00AM	Simona Botti, London Business School	Control and Information: What Is the Value of Knowing an Undesirable, Unavoidable Future?
Thursday, February 18, 2021 Zoom 10:30AM - 11:45AM	Yang Wang, Temple University	Do Online Reviews Improve Quality? Evidence from Hotel Reviews on Travel Sites
Thursday, March 11, 2021 Zoom 10:30AM - 11:45AM	Keisha Cutright, Duke University	Loved “As-Is”: How God Salience Affects the Desire for Self-Improvement Products
Thursday, April 15, 2021 Zoom 10:30AM - 11:45AM	Joonhwi Joo, University of Texas at Dallas	Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry
Thursday, May 13, 2021 Zoom 10:30AM - 11:45AM	Sachin Gupta, Cornell University	Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising
Thursday, May 27, 2021 Zoom 10:30AM - 11:45AM	Pranav Jindal, University of North Carolina, Chapel Hill	Does Bargaining Increase Product Valuation? The Upside of Bargaining Costs

All meetings will be held on Zoom. If you are interested in attending, please contact Max Joo at profiles.ucr.edu/mingyu.joo

MARKETING SEMINAR SERIES 2019 - 2020

DATE & LOCATION	PRESENTER	PAPER
Friday, September 27, 2019 ANDERSON HALL 105 10:30AM - 12:00PM	Christina Kan, Texas A&M University	Component Effects of Budget Tracking on Consumer Spending
Thursday, October 3, 2019 ANDERSON HALL 105 10:30AM - 12:00PM	Krista Li, Indiana University	Behavior-Based Quality Discrimination
Thursday, October 10, 2019 ANDERSON HALL 105 10:30AM - 12:00PM	Elisabeth Honka, UCLA	From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network
Friday, October 25, 2019 ANDERSON HALL 105 10:30AM - 12:00PM	Norris Bruce, University of Texas, Dallas	Communicating Brands in Television Advertising
Thursday, October 31, 2019 ANDERSON HALL 105 10:30AM - 12:00PM	Inyoung Chae, Emory University	Mixing User- and Publisher-Generated Content: Analyzing Content Consumption in a Hybrid Content Environment
Friday, November 8, 2019 ANDERSON HALL 105 10:30AM - 12:00PM	Tony Ke, MIT	Peer-to-Peer Markets with Bilateral Ratings
Thursday, November 14, 2019 ANDERSON HALL 105 10:30AM - 12:00PM	Meg Campbell, University of Colorado, Boulder	If at First You Don’t Succeed, Try a Different Strategy: How Promotion Focus and the Progress Bias Impact Means Switching
Thursday, Jan 9, 2020, ANDERSON HALL 021 10:30AM - 12:00PM	Jonathan Levav, Stanford University	Technology and Consumer Behavior
Friday, Jan 10, 2020, ANDERSON HALL 021 10:30AM - 12:00PM	Soo Hong Chew, Southwestern University of Finance and Economics	Attention Utility Theory: Modelling Decision-Making Under Uncertainty using Neurochemistry
Thursday, Jan 23, 2020, ANDERSON HALL 021 10:30AM - 12:00PM	Linli Xu, University of Minnesota	Does Surge Pricing Affect Customer Complaint Rates?

MARKETING SEMINAR SERIES 2018-2019

Date/Location	Presenter	Paper
Thursday, April 25, 2019	Guofang Huang (Purdue University)	“Multiunit Uniform-price Open Auctions vs. Posted Price: The Timing of Bids and Transaction Efficiency”
Thursday, April 18, 2019	Dina Mayzlin (USC)	"Influencing the Influencers"
Tuesday, February 5, 2019	David Hardisty (UBC)	“The Sign Effect in Past and Future Discounting”
Thursday, January 31, 2019	Stephan Seiler (Stanford)	“The Impact of Soda Taxes: Pass‐through, Tax Avoidance, and Nutritional Effects”
Thursday, January 17, 2019	Mingyu (Max) Joo (UCR)	“An Economic Model of Price Comparison with Consumers’ Internal Standards”
Thursday, January 10, 2019	Sarojini R. Hirshleifer (UCR Economics)	“Incentives for Effort or Outputs? A Field Experiment to Improve Student Performance”
Thursday, November 8, 2018	Mohammad Zia (Chapman University)	“On the Effects of Ad Blocker on Online Users and Publishers”
Thursday, November 1, 2018	Hai Che (UCR)	“The Pursuit of Leadership in a Multiplayer Online Role-Playing Game and its Effect on Player Spending”
Thursday, October 11, 2018	Jiwoong Shin (Yale University)	“Targeted Advertising, Consumer Inference and Search”
Thursday, October 4, 2018	Shantanu Dutta (USC)	“Change in Patent Regime and the Role of Branded and Generic Drugs On Price and Quantity: Evidence from the Indian Pharmaceutical Industry 1995-2009”