PMBA Program Marketing Courses and Future Career Paths 

Students in the Professional MBA program wishing to pursue careers in marketing are advised to follow one of the two career pathways: digital marketing or marketing research. The digital marketing pathway focuses on search engine optimization, PPC marketing, marketing analytics and strategy. The marketing research career pathway focuses on industry trends, using statistics to understand the outcomes of campaigns, and the optimization of A/B testing. In addition to the marketing electives listed below, students can consider electives related to analytics, decision-making, business statistics and information systems, such as MGT 230, 256, 267, and 280. STAT 206 is useful for learning statistical computing using SAS or R.

Marketing Concentration 

To earn a marketing concentration, students can choose five courses from the eight courses listed below: 

MGT 228 - Consumer Behavior

MGT 233 - Marketing Research

MGT 247 - Advertising Management

MGT 249 - Pricing Strategy

MGT 250 - Marketing Channels and Salesforce

MGT 251 - Market Assessment

MGT 253 - Internet Marketing

MGT 257 - Marketing Strategy

For students who would like to pursue a career path in digital marketing, the following courses are recommended:

MGT 228 - Consumer Behavior

MGT 247 - Advertising Management

MGT 251 - Marketing Analytics

MGT 253 - Internet Marketing

MGT 257 - Marketing Strategy

For students who would like to pursue a career path in marketing research, the following courses are recommended: 

MGT 228 - Consumer Behavior

MGT 233 - Marketing Research

MGT 249 - Pricing Strategy

MGT 251 - Marketing Analytics

MGT 257 - Marketing Strategy