In 2012, the labor market was grim, says Diana Almendarez Colgrove ’10, MBA ’12. Toward the end of her last year of graduate school, she attended a campus career fair and stopped by the Esri technology company’s booth and asked the recruiters to share her résumé with their marketing department, even though she knew they...
When the U.S. Army launched a career field in enterprise marketing and behavioral economics, it was designed to attract top-performing officers. Competition was high: Almost 500 applied for the first cohort, which had only 30 openings.
Will Chu ’98 shares his journey in international marketing at Nike, Gap Inc., and Lucasfilm, highlighting cultural adaptation and core values for success.
