School of Business

Enthusiasm is contagious, according to Professor of Marketing Rami Zwick. “And experiential learning is more effective than ‘book’ learning,” he says.

This article was recently published on Poets & Quants, a premium online resource for prospective graduate business students worldwide. Also read the first part of the article: "Meet the UC Riverside School of Business MBA Class of 2024."

There is a saying that UCR stands for “U Can Reach” — whether it is landing a job at a dream employer or transitioning to a different career. And the MBA program caters to the strivers who think big and work hard.