A. Gary Anderson
Graduate School of Management

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UCR Business Professor Recognized for Consumer Psychology Scholarship

Margaret “Meg” C. Campbell, an associate dean, professor of marketing and Anderson Presidential Chair in Business Administration at UC Riverside’s School of Business, has received the Fellows Award for Outstanding Contributions to the Field of Consumer Psychology.
By David Danelski | Inside UCR |
ChatGPT on laptop

What Is the Impact of ChatGPT on Marketing?

With the eruption—and disruption—of ChatGPT in many business sectors, UCR’s Anderson Presidential Chair in Business Administration Margaret Campbell shares important insight into the early potential impacts, advantages, and disadvantages of this pervasive technology on the marketing field.
By Laurie McLaughlin |
Margaret Campbell, Anderson Presidential Chair in Business Administration

Curiosity Is Key to Understanding Consumers, Says Incoming Anderson Presidential Chair in Business Administration

Margaret Campbell, Ph.D., has explored and explained consumer behavior around the globe—in France, Hong Kong, the Netherlands, Singapore, Germany, Canada and many points in between—and across the United States.
By By Darin Estep |