School of Business

Nadia Witt, a first-year MBA student at the A. Gary Anderson School of Management (AGSM), wants to make an impact through sports. As a Highlander, Witt is heavily engaged with UCR athletics, serving as the softball team captain. She credits softball for crucial life lessons and was a catalyst for moving to California from her...

“Experiential learning” is a term bandied about in academia, but how does it work in practice? Associate Professor of Management Ye Li at UCR’s School of Business lays out exactly what it looks like within his graduate courses.

Enthusiasm is contagious, according to Professor of Marketing Rami Zwick. “And experiential learning is more effective than ‘book’ learning,” he says.

The most effective way to engage a college student with material is through experiential learning.