Dr. Ye Li with graduate students, UCR School of Business

Decisions, Decisions: Professor Helps Students Understand Why We Do What We Do

Professor Ye Li knows why you are checking Twitter instead of working on that project that’s due next week. You might chalk it up to simple procrastination. But Li sees such things through the lens of his research of “intertemporal choices” – and the tradeoffs between immediate and later consequences. As an assistant professor of...
By Darin Estep |