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UC Riverside

School of Business

A. Gary Anderson
Graduate School of Management

Prof. Ye Li

The Future of Decision Making

UCR MBA Professor Ye Li joins the Quiz Marketing Podcast to discuss behavioral science and decision-making at one of the best business schools.
By Josh Haynam | Interact |
UCR School of Business Faculty Awards 2022

‘I Would Take His Class Again in a Heartbeat’

UCR MBA Professor Ye Li shows how experiential learning works in graduate courses at one of the best business schools for real-world education.
By Laurie McLaughlin |
Consumer choosing a product

If "New" Doesn’t Mean Improved, Why Do We Still Choose It?

You can bid on two identical boxes of chocolates—same expiration, both refrigerated. One was bought a week ago, the other just today.
By Darin Estep |
Hand with pen, filling out survey

Surveys with Repetitive Questions Yield Bad Data, Study Finds

Surveys that ask too many of the same type of question tire respondents and return unreliable data, according to a new UC Riverside-led study.
By Holly Ober } UCR News |
Dr. Ye Li with graduate students, UCR School of Business

Decisions, Decisions: Professor Helps Students Understand Why We Do What We Do

Professor Ye Li knows why you are checking Twitter instead of working on that project that’s due next week.
By Darin Estep |