Oh, the joy of inflicting pain upon others. The Germans have a word for it: Schadenfreude, meaning “malicious pleasure.” And tapping into its sentiment properly can, ironically, do a lot of good by raising money for charity. In a groundbreaking paper published in the Journal of Consumer Psychology, UC Riverside School of Business marketing professor...
By David Danelski (david.danelski@ucr.edu) | UCR News) |
As consumers, we are becoming more communal. Among other products we now share with strangers are shampoo and body wash in containers affixed to hotel suite showers as well as hand sanitizers in public dispensers at gyms, campuses, libraries, and other facilities.
By David Danelski (david.danelski@ucr.edu) | UCR News |
If you dunk a tea bag repeatedly into your mug or open a cream-filled cookie to lick the filling, you might find coping with pandemic isolation a bit easier than others.
