A. Gary Anderson
Graduate School of Management

A saleswoman at a  'Jo Malone'  luxury fragrances counter in Duesseldorf, Germany

Group Sales Incentives Boost Weak Brand Sales, Study Finds

New research co-authored by UC Riverside business professor Subramanian “Bala” Balachander provides some sound advice for managers of retail outlets that limit their product selection to a particular brand.
By David Danelski (david.danelski@ucr.edu) | UCR News |