A. Gary Anderson
Graduate School of Management

Hand with pen, filling out survey

Surveys with Repetitive Questions Yield Bad Data, Study Finds

Surveys that ask too many of the same type of question tire respondents and return unreliable data, according to a new UC Riverside-led study.
By Holly Ober } UCR News |
Margaret Campbell, Anderson Presidential Chair in Business Administration

Curiosity Is Key to Understanding Consumers, Says Incoming Anderson Presidential Chair in Business Administration

Margaret Campbell, Ph.D., has explored and explained consumer behavior around the globe—in France, Hong Kong, the Netherlands, Singapore, Germany, Canada and many points in between—and across the United States.
By By Darin Estep |
Tea cup and book

Lonely? These Odd Rituals Can Help

If you dunk a tea bag repeatedly into your mug or open a cream-filled cookie to lick the filling, you might find coping with pandemic isolation a bit easier than others.
By Holly Ober |
UCR campus aerial view with snow capped mountains

An Award-winning Researcher, Mingyu Joo Expands His Investigations into Cruise Industry Pricing

For Assistant Professor Mingyu Joo, there is an important equilibrium to attain in the pursuit of research as he explores the many facets of marketing and publishes his findings.
By Laurie McLaughlin |
Cruise ship (c) Unsplash / Adam Gonzales

Cruise Buyers’ Counterintuitive Response to Prices Could Help the Industry Rebound Post-Pandemic

A UC Riverside-led study on cruise pricing could help the cruise industry get back on its feet after the pandemic.
By Holly Ober |