Margaret Campbell, Anderson Presidential Chair in Business Administration

Curiosity Is Key to Understanding Consumers, Says Incoming Anderson Presidential Chair in Business Administration

Margaret Campbell, Ph.D., has explored and explained consumer behavior around the globe—in France, Hong Kong, the Netherlands, Singapore, Germany, Canada and many points in between—and across the United States. So, when she arrived at UCR this summer as a professor of marketing and Anderson Presidential Chair in Business Administration, it was a homecoming of sorts...
By By Darin Estep |