The Pursuit of Excellence2017-2022 Strategic Plan

We pursue excellence in all we do by cultivating our environment, engaging our community and empowering our stakeholders. Our drive for excellence is bolstered by these pillars of Environment, Engagement and Empowerment.

Strategic Themes

UCR campus aerial view with snow capped mountains

Each day, we work together to create an inviting, respectful and inspiring environment, empowered by the relationships we form.

UCR School of Business - Engagement

Increased engagement brings greater opportunities for students, faculty, alumni and our community as we reach new levels of excellence.

UCR School of Business - Empowerment

We are committed to building a culture that empowers our students, faculty and staff to achieve excellence in all they do.


Planning Process

The UCR School of Business 2017-2022 Strategic Plan, "The Pursuit of Excellence", is the result of collaboration by many individuals over the course of more than a year. In early 2016, UCR School of Business selected Academic Leadership Associates to facilitate the development of the school’s strategic plan. A Strategic Planning Committee was established, consisting of administrators, faculty, students, staff and external stakeholders.

Areas of focus in this planning effort included:

  • Analysis of the environment and marketplace served
  • Review of stakeholder needs and competitor initiatives
  • Analysis of current strengths and areas of vulnerability
  • Articulation of key elements of the mission: purposes, values and measures
  • Identification of potential new fields of focus and evaluation of the foci that may no longer be relevant in today’s marketplace

This process was followed by the identification of distinctive capabilities and measures of success. For this step and the remainder of the planning process, the committee was subdivided into smaller task forces to work on the following aspects of the plan:

  • External Relations
  • Internal Operations
  • People
  • Scholarship
  • Educational Programs

Following the assessment of the school’s distinctive competencies, the committee developed key strategic directions.

The committee as a whole met on four occasions in 2016 (April 28-29, May 20, June 6 and October 14), concluding on a fifth session on March 10, 2017, where the plan's final draft was approved by the committee.

View Strategic Plan