Sometimes it doesn’t pay to advertise. Such are the findings of a study led by a UC Riverside business professor that examined the value of participating in the “sponsored” product advertising spaces offered by major online shopping platforms such as Amazon.com and eBay.
By David Danelski (david.danelski@ucr.edu) | UCR News |
Once again, U.S. News & World Report has named UC Riverside the No. 2 university in the nation for social mobility. UCR also climbed 13 spots in the overall rankings, to No. 76 among the top 435 private and public universities. This is the second consecutive year that UCR has been ranked No. 2 in...
UC Riverside is the No. 31 public university in the 2023 Forbes “America’s Top Colleges” rankings. The ranking is an improvement of two positions from the 2022 Forbes rankings. The methodology for the Forbes list relies on data from the U.S. Department of Education’s College Scorecard, as well as databases such as Payscale that gauge...
UC Riverside was named as one of the top academic institutions and best values for students by the Princeton Review in its latest rankings. The university earned top rankings from the Princeton Review for the fourth consecutive year.
As consumers, we are becoming more communal. Among other products we now share with strangers are shampoo and body wash in containers affixed to hotel suite showers as well as hand sanitizers in public dispensers at gyms, campuses, libraries, and other facilities.
By David Danelski (david.danelski@ucr.edu) | UCR News |
A recent study co-authored by a University of California, Riverside, business professor challenges a long-held finding in academic literature that the presence of women on company invention teams results in products of lesser value than inventions produced by teams that consist of all men.
By David Danelski (david.danelski@ucr.edu) | UCR News |
Mingyu “Max” Joo, assistant professor of marketing in UCR’s School of Business, has been named one of five finalists for the Don Morrison Long Term Impact Award for a journal article based on his dissertation research that explores television advertising and related online searches.
By David Danelski (david.danelski@ucr.edu) | UCR News |
The National Basketball Association has selected a startup, EDGE Sound Research, co-founded by UCR business alumnus Valtteri Salomaki ’18, ’20 MBA and current music Ph.D. student, Ethan Castro, for its NBA Launchpad initiative.
