School of Business

Setting the right price for goods or services is essential for just about any business. Prices that are too low can reduce profits. Prices that are too high can drive away customers and lead to losses. Artificial intelligence (AI) deep learning models can help businesses find the elusive sweet spot by extrapolating prices from historical...

Co-authored by professors Birendra Mishra and Theodore Mock from UC Riverside’s School of Business, the study examines how the industry experience of auditors can influence audit fees and quality.

Regulations imposed to protect the environment may continue to have impacts even after they are repealed. And those lingering impacts include some that run contrary to the goals of the policies.

The more men are concerned about appearing masculine, the less likely they will forgive a co-worker for a transgression such as missing an important meeting, because they view forgiveness as a feminine trait, Haselhuhn and his co-author, Margaret E. Ormiston of George Washington University, found.

UC Riverside has again been named the No. 1 university in the nation for social mobility by U.S. News & World Report.

Oh, the joy of inflicting pain upon others. The Germans have a word for it: Schadenfreude, meaning “malicious pleasure.” And tapping into its sentiment properly can, ironically, do a lot of good by raising money for charity. In a groundbreaking paper published in the Journal of Consumer Psychology, UC Riverside School of Business marketing professor...

UC Riverside is ranked in the top 1.3% of universities worldwide according to the 2024 Center for World University Rankings.

When companies set challenging performance goals for their employees, the strategy may work well when their marketplace is stable or when the company wants fast results, but perhaps not as well when workers need to adapt to turbulent times. These are some of the findings of new research by Marlo Raveendran, an associate professor of...