UCR business research reveals that consumers avoid sponsored product listings—organic listings trusted more. Insights from one of the best business schools.
By David Danelski (david.danelski@ucr.edu) | UCR News |
UCR business professor Mingyu ‘Max’ Joo, finalist for Don Morrison Award, honored for research on TV ads and online searches at a best business school.
By David Danelski (david.danelski@ucr.edu) | UCR News |
For Assistant Professor Mingyu Joo, there is an important equilibrium to attain in the pursuit of research as he explores the many facets of marketing and publishes his findings.
