University of California, Riverside

Undergraduate Business Program

Upper Division Course List

Upper Division Courses

These electives will count for any upper division electives within the School of Business Administration.

  • BUS 111: Services Marketing

    Covers the marketing of services and ideas. Focuses on marketing for service organizations such as hotels, hospitals and banks. Provides understanding of the broader role of service provision for both service firms and goods firms.

  • BUS 112: Consumer Behavior

    Provides a basic understanding of the general models of choice behavior as it relates to marketing decision making. Emphasis is on motivation, perceptions, learning and social forces as they impact on the choice process.

  • BUS 113: Marketing Institutions

    Covers the concepts and strategies relating to the delivery of consumer goods and services, the main topic being the management of marketing activities within the channels of distribution, especially in retail and wholesale institutions.

  • BUS 114: Marketing in a Global Environment

    Covers the theory and practice of marketing across national borders. Provides an understanding of global marketing environments and examines the development of marketing strategies to maximize growth of global companies.

  • BUS 115: Marketing Research

    Covers types and sources of marketing information, the marketing research process and techniques of data collection and analysis, including consumer and customer surveys and test marketing. Examines both quantitative and qualitative research with analysis of the values and limitations of data. Emphasis is placed on evaluation and interpretation of results.

  • BUS 116: Pricing Strategy and Management

    Integrates theory and practice into a framework for making pricing decisions. Prepares for addressing strategic and tactical pricing issues. Topics include customer demand and price sensitivity, psychological reaction to price, segmented pricing, price promotions, bundling, online pricing, dynamic pricing, competitive reaction, profitability analysis, and pricing strategy development.

  • BUS 117: Advertising

    Covers the basic concepts and functions of advertising, with emphasis on media selection, message design and effectiveness measurement.

  • BUS 118: Electronic Marketing

    An introduction to the role of electronic commerce in business-to-consumer and business-to-business marketing. Covers the application of traditional marketing principles to an electronic commerce environment and new marketing techniques made possible by this environment.

  • BUS 119: Database Marketing

    Examines marketing cases and develops data analytical skills for managerial decision making. Utilizes statistical software to manage, display, and analyze marketing information, including consumer survey, relationship management, scanner, and socioeconomic data. Topics include attitude measurement, market segmentation and targeting, competition analysis, market performance analysis, and store location choice.

  • BUS 122: Linear Programming with Applications

    Investigates many real-life decision problems that give rise to linear programs with special structures, network flow problems, integer programs and large scale programs. Presents theory and algorithms of these models applied to various decision problems in management with use of computer packages.

  • BUS 124: Business Analytics

    Provides fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Applies basic business analytics tools in a spreadsheet environment. Introduces market-leading techniques that help identify and manage key data from business processes. Provides the essential tools required for data mining and business process re-engineering.

  • BUS 125: Simulation for Business

    Introduces simulation as a tool for analyzing complex systems. Analyzes and discusses the theory and practice of modeling through simulation. Topics include modeling uncertainty and collecting input data, Monte Carlo simulation techniques, model verification and validation, and sensitivity analysis. Examines applications in finance, marketing, operations, and supply chain management.

  • BUS 126: Practical Business Forecasting

    Teaches how forecasts are developed and utilized. Emphasizes common forecasting methods used in business and uses specific cases to illustrate these methods, Applications to business include forecasting sales, production, inventory, macroeconomic factors such as interest and exchange rates, and other aspects of both short- and long-term business planning.

  • BUS 127: Introduction to Quality Improvements

    Explores Deming’s 14 points for management, graphical methods, fishbone diagram, Pareto analysis, control charts for attributes and variables, cusum and moving average charts, process-capability, economic design, acceptance sampling, Taguchi method, parameter design, tolerance design, reliability, hazard rate, censoring and accelerated life testing.

  • BUS 128: Project Planning and Control

    Topics include differences between projects and production systems, breakdown structures of project organization and work, sequencing and budgeting, resource management, project evaluation and control and use of current project management software. Students apply this methodology to a real-world project.

  • BUS 129: Supply Chain Management

    Focuses on management of the distribution of goods and services from plants, ports and vendors to customers. Key topics include transportation, inventories, warehousing, materials handling, order processing, packaging, pricing, customer service standards and warehouse and retail location.

  • BUS 130: Supply Chain Modeling

    Covers the modeling and analysis of decision problems in supply chain management. Includes logistics network design, integration of supply chain operations, and supply and sourcing decisions. Utilizes the electronic spreadsheet as the principal device for building models, as well as addresses the concepts of effective spreadsheet design and use.

  • BUS 131: Fixed-Income Securities

    Covers fixed-income securities and basic analytical tools in fixed-income markets. Topics include relative pricing of fixed-income securities, yield-curve estimation, securities with embedded options, and trading strategies. Utilizes instruments such as interest rate swaps, mortgage-backed securities, and credit derivatives.

  • BUS 132: Foundations of Finance

    Covers the mathematical and economic foundations of finance. Topics include intertemporal production and consumption, fisher separation, risk and return, two-fund separation, standard asset-pricing models, arbitrage, derivatives concepts and parity relationships, and international finance parity relationships.

  • BUS 134: Corporate Finance

    Explores capital budgeting under uncertainty, cost of capital, capital structure, and basics of corporate governance. May cover other related topics. Provides an understanding of the theoretical issues related to these topics. Emphasizes formulating optimal financial decisions. May include case-method teaching and data analysis.

  • BUS 135: Corporate Finance Policy

    Covers application of option pricing in corporate finance, financial planning, working capital management, mergers and acquisitions, and risk management. May cover other related topics. Emphasizes formulating optimal financial decisions. May include case-method teaching and data analysis.

  • BUS 136: Investments: Security Analysis & Portfolio Management

    Examines the determination of investment policies and procedures of security analysis with reference to risk and return. Emphasis on the stock market.

  • BUS 137: Investments: Derivatives Markets

    Covers option market characteristics, option pricing theories, and speculative strategies used in local, national, and international markets. Analyzes other derivatives instruments including futures, forwards, and swaps. Discusses empirical uses of securities data related to derivatives markets.

  • BUS 138: International Finance

    A survey of international financial institutions and the financial factors that affect the modern multinational corporation. Emphasis on exchange rate and portfolio risk.

  • BUS 139: Real Estate Investments

    Analysis of real estate development including consideration of site selection, market analysis, financing, design and construction, loan contracts, mortgage risks and investment analysis.

  • BUS 140 (E-Z): Current Topics in Finance

    Addresses contemporary issues in finance. Includes financial markets, private equity, asset pricing, performance evaluation, derivative securities, market micro structure, corporate finance, corporate control and governance, and the global economy. Explores recent developments in theoretical, empirical, and applied finance. Also addresses the regulatory and ethical environment of finance.

  • BUS 143: Judgment and Decision Making

    Covers decision making, including thinking and judgments; information selection and evaluation; learning and memory; the social side of judgment and decision making; fairness, moral obligations and social dilemmas; and decision making in organizations.

  • BUS 144: Negotiation Fundamentals

    Develops an understanding of the theory and processes underlying a broad spectrum of negotiation problems. Students attain competency in negotiations by applying analytic and interpersonal skills covered in readings and lecture to regular exercises and debriefings.

  • BUS 145: Conflict and Cooperation in Groups

    A general survey of the major concepts and techniques of game theory. Illustrates the basic concepts of games in extensive and strategic form. Also addresses the solution concept of the Nash equilibrium for non-cooperative games with major findings of experimental research. Reviews selected applications in business and economics.

  • BUS 146: Introduction to Entrepreneurship

    Discusses the nature of entrepreneurship and its role in the economy. Topics include identifying and evaluating business opportunities, creating a team and acquiring financial and other necessary resources.

  • BUS 147: Entrepreneurial Finance

    Focuses on the financing of entrepreneurial ventures. Provides an understanding of opportunity recognition skills, funding techniques, institutions involved in the financing of new ventures and harvesting.

  • BUS 148: Business Plan Development

    Covers the process of developing a business plan. Provides students with skills necessary to assess new venture opportunities and convert them into businesses.

  • BUS 149: Application of Psychology and Economics to Management

    Covers behavioral economics and the applications to management. Includes incentives and motivation, social labor, the psychology of money, competition and markets, grey marketing and revenge, dishonesty and cheating, decision-making in groups, other-regarding references, and welfare inferences and well-being.

  • BUS 153: Labor Economics

    An analysis of labor demand, labor supply and the structure of wages. Emphasizes neoclassical, institutional and radical perspectives.

  • BUS 154: Business Law

    Studies law as an integral part of the business environment, a process derived from and changing with the larger society. Areas covered include contracts, torts, agency, partnerships, corporations and bankruptcy.

  • BUS 155: Managing Human Resources

    Applies a strategic planning approach to managing relations between an organization and its human resources. Topics include processes of forecasting and job analysis, environmental scanning, recruitment and selection, evaluation and compensation and dispute resolution.

  • BUS 156: Leadership Development

    Analyzes leadership theory and practice through lectures, self-analysis instruments and discussions of independent field experiences. Surveys areas pertaining to leadership, such as leadership theory, leadership style, oral and written communication, ethical leadership, interpersonal conflict management and the dynamics of culture and gender in organization leadership.

  • BUS 157: Managing Work Force Diversity

    Covers management issues triggered by the increasing participation of women and minorities in the work force. Topics include work role stereotyping, workplace representation and segregation, culturally based leadership and communication styles, work family conflicts and related legislative initiatives.

  • BUS 158/ANTH 105: Organizations as Cultural Systems

    Examines the role of culture in the formation and management of complex bureaucratic organizations. Covers types of organizations and organizational cultures, the impact of the cultural environment and problems posed by rapid cultural change.

  • BUS 160: Industrial Organization

    A study of the organization and structure of the American industrial system with emphasis on its production and pricing behavior and policies and its market structure and public policies regulating or influencing its market behavior.

  • BUS 161: Forensic and Fraud Auditing

    An introduction to forensic accounting and fraud examination and how they pertain to both civil and criminal matters. Covers the characteristics of fraud, fraud prevention and detection, investigative techniques, asset recovery, and the use of information technology.

  • BUS 162: Managerial Economics

    Examines applications of economic analysis to problems of management, especially of capital. Emphasis is on production economics and cost analysis.

  • BUS 165A: Intermediate Financial Accounting I

    In-depth study of financial accounting theory and practice. Develops an understanding of accounting concepts and generally accepted accounting principles and the ability to apply this technical knowledge to solve accounting problems. Topics include principal financial statements and accounting and valuation of various assets.

  • BUS 165B: Intermediate Financial Accounting II

    Continuation of study of financial accounting theory and practice. Topics include current liabilities and contingencies, long-term liabilities, contributed capital, retained earnings and temporary and long-term investments.

  • BUS 165C: Intermediate Financial Accounting III

    Covers the conceptual discussion and procedural presentation of financial accounting topics as well as recent developments in accounting valuation and reporting practices promulgated by practitioners in industry and public accountants.

  • BUS 166: Accounting Information Systems

    Study of the concepts and techniques in the design and implementation of accounting information systems within companies’ operating environments. Emphasis is on the effects of the computer on these systems.

  • BUS 167: Advanced Financial Accounting

    Covers advanced accounting topics such as consolidated financial statements, accounting for multinational corporations, partnership accounting and accounting for nonprofit organizations.

  • BUS 168A: Individual Taxation

    Concentrates primarily on the basic provisions of the federal income taxes imposed on individuals and the accounting for those taxes. While the major emphasis is on current tax provisions and tax planning, consideration is also given to the legislative and judicial development of these provisions.

  • BUS 168B: Federal Taxation for Corporations, Partnerships, Estates and Trusts

    Covers tax research, corporate taxation, partnership taxation, the wealth transfer taxes, income taxation of estates and trusts, international taxation and tax administration.

  • BUS 169A: Auditing

    Covers the auditing environment, the auditor’s legal liability, audit responsibilities and objectives, audit evidence, audit planning and documentation, the auditor’s report and management letters.

  • BUS 169B: Quality Assurance in Auditing

    Covers the audit process (internal control, compliance tests, sampling, substantive evidence gathering electronic data processing auditing) and the audit procedures for various types of accounts such as sales, cash, accounts receivable, payroll, inventory and capital acquisitions.

  • BUS 171: Systems Analysis & Design

    Involves detailed analysis, specification, design and implementation of computer-based information systems. Includes economic analyses, evaluation of alternatives, analysis or design tools and systems project management and planning. Case studies are used.

  • BUS 172: Information Economics

    Discusses economic concepts and strategies related to the network economy. Topics include economic issues surrounding information goods, competition in electronic business, pricing strategies and intellectual property protections. Examines business strategies for the information (software) and infrastructure (hardware) elements of electronic business.

  • BUS 173: Introduction to Databases for Management

    Covers physical and conceptual aspects of database management systems, including familiarity with the variety of database systems based on different data models. Examines the role of database systems in management information systems (MIS) and issues in database design for effective support of MIS. Requires the use of a database package.

  • BUS 174: Electronic Commerce

    Reviews the technological evolution of electronic commerce (EC). Investigates how EC can be used to interact with customers, other organizations and those within the organization. Studies technical innovations, provides a critical evaluation of strategies and examines current applications and their impact on the business environment.

  • BUS 175: Business Data Communications

    Surveys components of telecommunication systems; examines major design and analysis issues in the development and implementation of computer communication systems. Studies both voice and data communication systems including local area networks, wireless systems, satellite systems and distributed computer and database systems. Emphasizes evaluation of these systems for business purposes.

  • BUS 176: The Sociology of Work in Organizations

    Emphasizes the roles of individuals in organizations. Topics include the effects of jobs on workers, long-term trends in the nature of work and differences in work among major segments of the labor force.

  • BUS 178: International Trade

    A study of the pure theory of trade, trade policy and international factor movements including illustrative applications to current issues and problems.

  • BUS 198I: Individual Internship in Business Administration

    Active participation in the work of a business concern or a public or quasi-public agency combining academic instruction and supervised field experience. To be taken for 4 units to count as a business elective; only first 4 units will count toward major requirements.

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Contact Information

Undergraduate Business Program
2340 Olmsted Hall

Tel: (951) 827-4551
Fax: (951) 827-5061